Tuesday, June 2, 2026

Nominate a Dive Business Making a Difference for the 2026 Diving Community Champion

Do you know a DEMA Member business using the power of recreational diving to make a real difference in their community?

Each year, DEMA honors Diving Community Champions—dive businesses that go above and beyond their day-to-day operations to positively impact lives, protect the environment, and strengthen their local communities.

Some examples include:

  • Organizing beach clean-ups
  • Using diving to teach history or underwater archaeology
  • Promoting healthy lifestyles through aquatic education
  • Protecting marine life or habitats
  • Supporting veterans and individuals overcoming trauma
  • Building inclusive communities through diving programs
  • Organizing impactful local fundraisers
  • And many, many more!

If this sounds like a dive business you know, nominate them for the 2026 Diving Community Champions Award!

🗓 Deadline to submit: July 22, 2026

🏆 Honorees will be recognized during the Annual Membership Meeting on November 4 at DEMA Show 2026 in New Orleans, LA.

Click through to get complete details, check out past recipients, and submit a nomination today!

SUBMIT AN APPLICATION

Nominate a Rockstar Employee for the 2026 Wave Makers Award

DEMA is now accepting nominations for the 2026 Wave Makers Award. These annual awards recognize new professionals in the diving industry who are rising to the top and making a difference in our industry. 

🗓 Deadline to submit: August 3, 2026

🏆 Honorees will be recognized during the Annual Membership Meeting on November 4 at DEMA Show 2026 in New Orleans, LA.

Learn more, check out our past recipients, and submit a nomination!

SUBMIT AN APPLICATION

Wednesday, May 27, 2026

Interested in Serving on the DEMA Board of Directors?

DEMA is seeking engaged industry leaders interested in serving on the DEMA Board of Directors for the 2027–2029 term.

Serving on the Board provides an opportunity to help shape the future of the diving industry, contribute strategic guidance to the association, and represent the interests of DEMA Members worldwide.

Those interested should complete the application by close of business on Friday, June 26, 2026, in order to be considered by the nominations committee for the 2027-2029 Board of Directors election slate.

SUBMIT AN APPLICATION

Wednesday, May 20, 2026

DEMA Board of Directors to Meet This Week

DEMA’s Board of Directors will hold its next Board meeting on May 21, 2026, to discuss how the association can support and serve the industry and its members in the coming year.

The Board meeting will begin by voting to approve the “consent agenda,” a Robert’s Rules of Order device used to obtain “general consent” intended to expedite approval of routine items. Board members review all reports and other documents in advance of the Board meeting, including consent agenda items. This allows Board Members to study the documents in detail prior to the meeting so that the Board can spend its limited meeting time discussing forward-thinking items, policy, and strategic issues that demand its attention.

For May’s meeting, consent agenda items include:2025 Q1 Financial Update
  • DEMA Show Sales Report
  • DEMA Membership Update
  • Board Meeting Minutes, February 2026
  • Board Meeting Minutes, April 2026
  • Retail Engagement Committee Minutes, May 2026
  • Florida Dive in Day Report
The Board will dedicate meeting time to discuss a range of Association-related topics, including the 2025 financial review, DEMA’s federal lobbying activities, the updated 2026 budget, progress on DEMA Show’s 50th Anniversary celebration, the 2027-2029 Board Election, and strategic planning for 2027 and beyond. The Zoom meeting will conclude with new business and any consent agenda items that require further discussion.

More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org.

Wednesday, May 13, 2026

Book Your Stay in the Official Hotel Block for DEMA Show 2026

The DEMA Show Hotel Block is officially open! Start planning for the Show by booking your room reservation in the DEMA Show Hotel Block, featuring exclusive exhibitor and attendee rates and benefits.

DEMA has negotiated special rates for attendees joining us in New Orleans this November, offering savings and ensuring a comfortable stay near the Ernest N. Morial Convention Center.

Reserve your rooms today to lock in exclusive rates and before the DEMA Show block sells out!

LEARN MORE & BOOK NOW

Registration for DEMA Show 2026 is Now Open!

The entire global diving community is coming together at DEMA Show this November 3-6 in New Orleans, LA.

Join thousands of industry professionals from around the world who will gather at this annual event to discover new products, get the latest technical training, collaborate with industry professionals, and build new partnerships.

Act quickly to ensure you take advantage of some huge opportunities to save on your DEMA Show registration!

  • First-Time Non-Member Attendees SAVE $40 when you sign up for the Full Education Package or Exhibits-Only Package
  • SAVE UP TO $145 when you register as a DEMA Member through October 13, 2026

Plus, choose from three unique registration packages designed to meet your specific needs.

LEARN MORE & REGISTER NOW

Wednesday, May 6, 2026

DEMA Announces Julie Anne Fabsik-Swarts as President & CEO

 **Veteran association executive brings 35+ years of leadership and conference growth expertise to the diving industry**


The Diving Equipment & Marketing Association (DEMA) Board of Directors has announced the appointment of Julie Anne Fabsik-Swarts, MS, CFRE, CAP, CEAP, as President and Chief Executive Officer, effective August 4, 2026.

Fabsik-Swarts succeeds Tom Ingram, who retired at the end of 2025 after more than two decades of leadership and service to the diving industry.

“After a thorough and thoughtful search process, the Board is confident that Julie is the right leader to guide DEMA forward,” said Dan Orr, Chair of the DEMA Board of Directors. “With a strong track record of leadership and a clear vision for the future, she brings valuable perspective and experience that will help strengthen and grow the association and the industry it serves.”

The appointment follows a comprehensive national search led by a Board-appointed Search Committee. Fabsik-Swarts was selected for her leadership experience, strategic mindset, and ability to drive growth and innovation within Member-driven organizations.

Fabsik-Swarts brings more than 35 years of executive leadership experience across multiple national and international associations. Most recently, she has served as Chief Executive Officer of the Employee Assistance Professionals Association International, where she led global operations spanning 40 countries. During her tenure, she transformed a prolonged period of conference losses into consistent six-figure profitability, significantly increased attendance and revenue, and grew membership by 400% through strategic outreach and program development. 

Her background includes extensive experience in conference and expo production, exhibitor and sponsor relations, membership development, marketing, advocacy, and financial management. She has successfully led strategic planning initiatives, strengthened governance practices, expanded international programs, and built high-performing teams across multiple organizations. She also serves on the Board of Directors for the U.S. Center for SafeSport and is a national-level women’s gymnastics judge officiating for USA Gymnastics and the NCAA.

In addition to her executive leadership experience, Fabsik-Swarts brings a personal connection to the diving community as a NAUI Master Diver with more than 28 years of recreational diving experience and over 1,000 dives.

“I’m honored to join DEMA and to have the opportunity to serve an industry with such a strong sense of community and purpose,” said Fabsik-Swarts. “I look forward to working closely with the Board, staff, and Members to build on the organization’s strong foundation and to explore new opportunities that support business growth and long-term success across the industry.”

As DEMA looks ahead, key priorities will include supporting dive businesses through data-driven programs, marketing resources, and advocacy; strengthening Member engagement and industry collaboration; continuing to evolve DEMA Show as a central hub for connection, product discovery, and business growth; and identifying new opportunities to expand the industry and attract new participants.