Help Us Fight Rising U.S. Insurance Rates by Joining the DIVE BOAT Act Social Media Campaign

 

DEMA continues to work with Members of the U.S. Congress and their staff to provide business operators with much-needed insurance premium relief, BUT WE NEED YOUR HELP in generating awareness and support for The DIVE BOAT Act.

We have created a series of social media campaign images and messages and ask that you share them with your social media followers, asking for their support of The DIVE BOAT Act.

Please download the materials and share start sharing them today!

ACCESS CAMPAIGN MATERIALS

DEMA Show 2023 Registration is Open!

 

** DEMA Members, Register by October 16th to Save with Early Bird Rates ** The entire global diving community is coming together this November for Big Opportunities in the Big Easy at DEMA Show, the Dive Industry’s only trade-exclusive event. Taking place November 14-17 in the Halls H-J of the New Orleans Ernest N. Morial Convention Center in New Orleans, LA, qualified dive industry professionals will discover newly released products, grow with countless professional development opportunities, establish and nurture professional relationships, collaborate with industry colleagues and business experts, and celebrate our industry. Attendee registration for DEMA Show 2023 is now open— REGISTER NOW TO SAVE! To register, visit the official DEMA Show website. While there, visitors can review exhibitor listings and booth locations using the interactive floorplan, book a room in the Official DEMA Show Hotel Block, and find information about Show features like Show Specials, Exhibitor-Sponsored Seminars and DEMA-Sponsored Education ( both coming soon). Attendees can choose from three different packages when registering:  Education Package Exhibits-Only Package Friday-Only Immersion Pass. Each package varies in price and opportunities. You can view complete details on each by visiting DEMAShow.com. Current DEMA Members can save up to $125 on their DEMA Show Education Package over the non-member rate when registering on or before the early registration deadline of October 16, 2023. ACT NOW AND REGISTER TODAY! Visit DEMAShow.com for the latest details on DEMA Show education opportunities, Show-related activities, and other information as the Show approaches. To have DEMA Show news delivered directly to your email, subscribe to the email list for important Show news, announcements, opportunities, and updates.

Diving Equipment Manufacturing Purchase Index (MPI) Data Now Available

Working with DEMA’s Manufacturing Committee and several Member Manufacturers during the last two years, DEMA has developed a new manufacturing report that includes New Orders and Inventories in key diving equipment Categories. Data from the first Manufacturing Purchase Index (MPI) report, covering quarter 1 (Q1) of 2023 and comparing it to Q1 2022 and Q4 2022 is now available for download or purchase.

“This data is helpful to the entire diving industry, and those participating in this inaugural report period should be congratulated,” said Tom Ingram, DEMA President and CEO.  “The data is critical to manufacturers who have been without any valid order or inventory data since 2019 and is helpful to every sector of the diving industry, including training organizations, retailers, travel providers and consultants.” Ingram went on to say that “all members of the diving industry benefit because data from the MPI can be utilized by DEMA to help change or prevent the passage of proposed legislation that is detrimental to the Industry.” 

DEMA’s MPI is unique in that it captures aggregate trend data for New Orders and for Inventory in stock on a quarterly basis.  Participating manufacturers report to an independent third-party administrator (TPA) to ensure their data remains confidential and secure. Reporting consists of companies comparing their data points in the current reporting period to those in the previous quarter, as well as to the same quarter during the previous year.  

• New Orders: Reflects the levels of new orders received from customers.
• Inventories: Reflects the changes in inventory levels in stock at the time of the report.

Data is aggregated for all participating companies by the TPA and made available for review. No individual company data is reported. The reported data combines domestic (US) with international information.

For both New Orders and Inventory, the trend data in the available MPI report is read as a percentage from 0 to 100: 

• An MPI reading equaling 50 percent indicates no change. 
• An MPI reading of less than 50 percent indicates a contraction.
• An MPI greater than 50 percent indicates an expansion of new orders or inventories, as compared with the previous quarter or previous year.

The further from 50 percent (in either direction) the greater the level of change (trend) has occurred during the reporting period. 

Aggregated data is available on both Equipment Type and Category. The Category definitions can be found within the report and include Soft Goods, Exposure Protection, Hard Goods and Accessories and Bags.  Each Category is further defined within the reports as Equipment Types, and include regulators, BCs, fins, masks, snorkels, wetsuits, drysuits, and more.

Reporting companies receive the aggregated data from the TPA that includes all the detailed Equipment Types in the Categories in which they report. These companies also earn seniority space selection points connected to DEMA Show, enabling them to select exhibit space at the Show before other, non-participating companies.  All DEMA Member Manufacturers selling equipment included in the study are eligible to participate.

DEMA Members can download the broad Category reports at no cost, and non-members can pay a non-member rate for this data.  DEMA Members also have access to more detailed Equipment Type data at member rates, while others can purchase this data at non-member rates. Both the Category and Equipment Type reports are available in the DEMA Store.

DEMA is excited to again make valid manufacturing data available for the Industry! For more information, see the MPI reports for Q1 2023.

Interested in participating? Apply to be part of the MPI here.

Fighting to Ease Insurance Rates: WE NEED YOUR HELP & INPUT!

DEMA continues to work with Members of Congress and their staff to provide business operators with much needed insurance premium relief, BUT WE NEED YOUR HELP. 

As first reported last year, new and expanded liability requirements included in the Small Passenger Vessel Act (SPVA) are resulting in dramatic insurance spikes for operators around the country. The SPVA was touted as legislation to prevent future liveaboard tragedies. Instead, the final law did not include any safety provisions and instead, only expanded liability requirements for a subset of small passenger vessel operators. Sport fishing and cruise lines were exempted, and we understand day-boat operators and stores that charter boats or arrange boat travel are getting hit with significant insurance increases as well.

Considering feedback from our membership, DEMA engaged with insurance actuaries to develop compromise language for the SPVA. DEMA is working with leaders in both political parties to include the fix in “must pass” legislation. 

BUT WE NEED YOUR INPUT TO HELP FIGHT THIS! Please continue to share your own stories with us as you renew your insurance. We need to share this impact now so that we can leverage this information to help Congress understand the real-world impacts of their policy decisions on diving businesses in Washington, DC. If we do not share our stories, Congress will assume there is no impact in their local communities.

👉 Please share your business stories here. Your experience will be shared with policymakers and will help DEMA make a difference!