The Industry is Looking for Your Expertise!

Earlier this month, we kicked off our new monthly feature, Ask the Industry, and your colleagues submitted questions that need YOUR insight.

Click through to help out your peers by sharing your advice and expertise! (No log-in required.)

SHARE YOUR EXPERTISE

DEMA Show 2021 Update: Las Vegas is Open for Business!

DEMA is closely monitoring convention activity scheduled in Las Vegas as plans are prepared for DEMA Show 2021.

We are excited to share that, as Las Vegas re-opens for conventions and meetings, the following in-person shows (with historical attendance of 5,000+) are scheduled for the 2021 calendar year.

These large face-to-face shows will help guide DEMA’s preparations to ensure DEMA Show 2021 provides a safe and quality meeting environment for all our exhibitors and attendees.

 

DEMA Board of Directors Elects Officers for 2021

 The Diving Equipment and Marketing Association (DEMA) has announced that Dan Orr, Dan Orr Consulting has been elected to the office of DEMA Board Chair. Orr was elected by members of the current Board of Directors utilizing procedures outlined in the Association bylaws. The election was conducted for the new year during the first regular meeting of the DEMA Board of Directors.

The DEMA Board of Directors has also voted in the following Officers:

• Patrick Hammer, Dive Right In Scuba, Senior Vice Chair
• William Cline, Cline Group Advertising, Vice Chair
• Tom Leaird, Scuba Educators International (SEI), Secretary/Treasurer

Congratulations to all the Officers of the DEMA Board! The next Board meeting will be held virtually on March 18, 2021. Additional information on DEMA's Board of Directors and Bylaws is available on DEMA.org.

Free Social Media Content is Available to the Entire Industry

Looking for social media content that you can customize and share with your social media communities?

Every month, DEMA provides free social media content (posts and images) for the entire industry to use.

This social media content is also distributed through the Go Dive Now Marketing Digest - sign up to have content delivered directly to your inbox, so you don't miss a thing!

 

BROWSE SOCIAL MEDIA CONTENT

 

SUBSCRIBE TO THE MARKETING DIGEST

Ask the Industry! What Do You Want to Know?

We are pleased to kick off our new monthly feature, Ask the Industry!

• Interested in hearing how other businesses like yours are managing the pandemic?
• Need fresh new marketing ideas?
• Looking for some inspiration for how to motivate and reward your staff?

Each month, we'll start by asking YOU what questions you'd like to ask other members of the industry. Then we'll pick a few to turn back around and ask the industry to answer. We'll wrap up the month by sharing the responses the industry has submitted.

So we ask...what do you want to know? Click through to submit your question(s) for the industry!

SUBMIT YOUR QUESTION

DEMA Introduces 2021 Board of Directors

The results of DEMA's 2021-2023 Board of Directors Election are in! Members of DEMA's 2021 Board of Directors include the following individuals:

A1-Manufacturing

• Jenna Meistrell, Body Glove*

A2-Diver Certification and Training Agencies

• Tom Leaird, SEI Scuba
• Jeff Mondle, PADI Americas*

A3-Dive Publishing, Media, Consulting and Non-Retail Service Providers

• William Cline, Cline Group Advertising
• Dan Orr, Dan Orr Consulting*

A4-Retailers

• Bill Cole, Sea Experience
• Patrick Hammer, Dive Right In Scuba, Inc.*

A5-Travel & Resorts

• Bradley Barnett, Clearly Cayman Dive Resorts*
• Steve Weaver, Dream Weaver Travel

*Elected in 2021

In accordance with the DEMA Bylaws, Directors serve three-year terms. Additional information on DEMA's Board of Directors and Bylaws is available on DEMA.org  The election was conducted by CPA firm, Gray, Proctor & McMannis, based in Newport Beach, CA. All A-category DEMA Members who had joined or renewed their DEMA Membership for 2021 by 1/18/21 were eligible to vote in this election. The final vote count is available for DEMA Members who are logged into the Members-Only Dashboard of www.dema.org.

Congratulations to all of DEMA's Directors!  In the coming weeks, the Board will meet to conduct officer elections, form committees and select individuals to chair them.  Contact us at toll free (800) 862-DIVE (3483), (858) 616-6408 or info@dema.org if you have any questions or are interested in serving on one of the DEMA Board committees. Additional Committee information can be found online here. Thank you for your continued support!

Voting is Now Open for the 2021-2023 Board of Directors Election

 DEMA's 2021-2023 Board of Directors election will take place between December 14, 2020 and 4:00 p.m. Pacific Time on January 25, 2021.

All 2021, A-category DEMA Members who join by 4:00 p.m. Pacific Time on January 18, 2021, the date-of-record for this election, are eligible to vote.

The candidates for the 2021-2023 Board of Directors Election are:

A1 MANUFACTURING 

• Craig Lees, Suunto 
• Jenna Meistrell, Body Glove ​

A2 DIVER CERTIFICATION AND TRAINING AGENCIES 

• Jeff Mondle, PADI Americas​

A3 DIVE PUBLISHING, MEDIA, CONSULTING, AND NON-RETAIL SERVICE PROVIDERS 

• Jeffrey Bozanic, Next Generation Services 
• Larry McKenna, Save our Leatherbacks Operation (S.O.L.O.)
• Dan Orr, Dan Orr Consulting​

A4 RETAILERS

• Merial Currer, Patriot Scuba 
• Patrick Hammer, Dive Right in Scuba, Inc.
• Richard Thomas, International Scuba  

A5 TRAVEL & RESORTS 

• Bradley Barnett, Clearly Cayman Dive Resorts 
• Karolin Troubetzkoy, Anse Chastanet/Scuba St. Lucia 

PLEASE NOTE: Jerry Beaty has withdrawn from the A-3 Category. Any vote for him will not be counted.

Click through to learn more about the candidates and to cast your vote once NOW!

VOTE NOW