DEMA continues to work with Members of the U.S. Congress and their staff to provide business operators with much-needed insurance premium relief, BUT WE NEED YOUR HELP in generating awareness and support for The DIVE BOAT Act.
We have created a series of social media campaign images and messages and ask that you share them with your social media followers, asking for their support of The DIVE BOAT Act.
Please download the materials and share start sharing them today!
** DEMA Members, Register by October 16th to Save with Early Bird Rates ** The entire global diving community is coming together this November for Big Opportunities in the Big Easy at DEMA Show, the Dive Industry’s only trade-exclusive event. Taking place November 14-17 in the Halls H-J of the New Orleans Ernest N. Morial Convention Center in New Orleans, LA, qualified dive industry professionals will discover newly released products, grow with countless professional development opportunities, establish and nurture professional relationships, collaborate with industry colleagues and business experts, and celebrate our industry. Attendee registration for DEMA Show 2023 is now open— REGISTER NOW TO SAVE!  To register, visit the official DEMA Show website. While there, visitors can review exhibitor listings and booth locations using the interactive floorplan, book a room in the Official DEMA Show Hotel Block, and find information about Show features like Show Specials, Exhibitor-Sponsored Seminars and DEMA-Sponsored Education ( both coming soon). Attendees can choose from three different packages when registering:
Each package varies in price and opportunities. You can view complete details on each by visiting DEMAShow.com. Current DEMA Members can save up to $125 on their DEMA Show Education Package over the non-member rate when registering on or before the early registration deadline of October 16, 2023.
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“This data is helpful to the entire diving industry, and those participating in this inaugural report period should be congratulated,” said Tom Ingram, DEMA President and CEO. “The data is critical to manufacturers who have been without any valid order or inventory data since 2019 and is helpful to every sector of the diving industry, including training organizations, retailers, travel providers and consultants.” Ingram went on to say that “all members of the diving industry benefit because data from the MPI can be utilized by DEMA to help change or prevent the passage of proposed legislation that is detrimental to the Industry.”
DEMA’s MPI is unique in that it captures aggregate trend data for New Orders and for Inventory in stock on a quarterly basis. Participating manufacturers report to an independent third-party administrator (TPA) to ensure their data remains confidential and secure. Reporting consists of companies comparing their data points in the current reporting period to those in the previous quarter, as well as to the same quarter during the previous year.
Data is aggregated for all participating companies by the TPA and made available for review. No individual company data is reported. The reported data combines domestic (US) with international information.
For both New Orders and Inventory, the trend data in the available MPI report is read as a percentage from 0 to 100:
The further from 50 percent (in either direction) the greater the level of change (trend) has occurred during the reporting period.
Aggregated data is available on both Equipment Type and Category. The Category definitions can be found within the report and include Soft Goods, Exposure Protection, Hard Goods and Accessories and Bags. Each Category is further defined within the reports as Equipment Types, and include regulators, BCs, fins, masks, snorkels, wetsuits, drysuits, and more.
Reporting companies receive the aggregated data from the TPA that includes all the detailed Equipment Types in the Categories in which they report. These companies also earn seniority space selection points connected to DEMA Show, enabling them to select exhibit space at the Show before other, non-participating companies. All DEMA Member Manufacturers selling equipment included in the study are eligible to participate.
DEMA Members can download the broad Category reports at no cost, and non-members can pay a non-member rate for this data. DEMA Members also have access to more detailed Equipment Type data at member rates, while others can purchase this data at non-member rates. Both the Category and Equipment Type reports are available in the DEMA Store.
DEMA is excited to again make valid manufacturing data available for the Industry! For more information, see the MPI reports for Q1 2023.
Interested in participating? Apply to be part of the MPI here.
**Block Offers Exclusive Savings and Benefits for DEMA Show Attendees & Exhibitors**
The DEMA Show Hotel Block is officially open! To help dive industry professionals keep their planning efforts on track for this year’s annual trade-only event for the Diving Industry, DEMA has contracted with five hotels convenient to the Ernest N. Morial Convention Center. By booking in DEMA’s hotel block the entire industry saves, as DEMA is able to use the occupation data to better negotiate convention center rates, nearby hotel block rates and transportation in any city, to everyone’s benefit. Start your planning for the Show, taking place November 14-17 in New Orleans, LA, by booking your room reservation in the DEMA Show Hotel Block, featuring exclusive exhibitor and attendee rates and benefits.
DEMA Show will feature the New Orleans Marriot as this year’s Host Hotel. The New Orleans Marriot is conveniently located within walking distance of Ernest N. Morial Convention Center – home to DEMA Show 2023. Those booking in DEMA’s block at the New Orleans Marriot will receive the special rates of $249 per night (single/double rooms)* at the New Orleans Marriot.
Other specially-priced DEMA Show hotel block rooms will also be available at:
*Plus applicable state and local taxes and fees. Additional information available here.
Those staying at any of the five hotels in the official hotel block will be entered into daily drawings on-site for a chance to win prizes including:
Shuttle service will be provided between select DEMA hotel block hotels and Halls G & F at the Shuttle Depot of the Ernest N. Morial Convention Center from Tuesday, November 14th to Friday, November 17th for those staying in the Official DEMA Show housing block. If you need to arrange wheelchair-accessible transportation, please call (318) 208-4841 at least 60 minutes prior to pick-up. The shuttle schedule can be viewed here.
Reserve by Monday, October 16 to secure accommodations in the Official DEMA Show Hotel block (based on availability). Please advise that there are other shows staging in New Orleans during the dates of DEMA Show 2023. Hotel accommodations will be limited. Be sure to book EARLY to ensure you get a room and the best rates
DEMA Show registration is expected to open in early July. Be sure to subscribe to our weekly email newsletter, DEMAIL, to catch the announcement!
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** Reports Help Members Understand Current Customer Behaviors and Activities **
In late 2022, DEMA launched the Diver Online Survey with the goal of updating diver behavioral and activity information of divers everywhere. DEMA and industry professionals asked diving customers both within the U.S. and internationally to participate.
More than 12,000 consumers responded to this survey, with about 6% coming from Canada, 56% from the U.S., and the remainder from countries across the globe. The survey requests diving activity information from respondents through 2022 and is the first comprehensive diver behavioral survey following the COVID-19 pandemic. The survey specifically probed information about diving consumer behaviors and activities to help the diving industry understand more about these aspects of the recreational diver market.
Two data sets are available on DEMA.org:
DEMA extends its thanks to the DEMA-Member companies who helped obtain participation by their customers in order to obtain this important information. With an estimated 5 - 6 million active scuba divers worldwide, the large sample size is helpful in obtaining the clearest picture possible for the state of the market.
The reports are available free to all DEMA Members, and can be purchased by non-members for $119.00 each. Members can obtain their free report by logging into their account on DEMA.org and downloading the report found under the "Market Research & Insights" section of their DEMA Member Dashboard. Non-members can purchase their report for download here.
