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Wednesday, December 6, 2023
Congratulations to the 2023 Diving Community Champion Awards Recipients
Jessica Patterson Honored as DEMA’s 2023 Wave Makers Award Recipient
** Announcement Made at the 2023 DEMA Member Update and Annual Meeting **
The Wave Makers Award was first introduced in 2017 and aims to recognize professionals who have been working in the industry for five years or less and have made a significant contribution to the industry during that time. The Wave Makers Award encourages the Industry to support a culture that fosters innovative thinking and encourages engagement with the association and industry by new professionals. The finalists for the 2023 Wave Makers Award included:
2023 DEMA Members selected Jessica Patterson as the 2023 Award recipient by viewing and voting for the finalist of their choice, based on the biographies and short videos that the finalists submitted. JESSICA PATTERSON has been working with the Brevard Zoo for 5 years now as the Coordinator of the sea turtle Healing center. She has been a part of the Ohana team for a year now and she has been working with PADI to make Ohana an Eco diving center. Her passion for the ocean and turtle care is unmatched. Ohana has taken trips to South Florida and done educational tours of what she does at the zoo. She was invited to Atlantis in Nassau to help with the sick turtles at their aquarium. She does research for the turtles as well as bringing them back to health to be released. DEMA congratulates Jessica Patterson for her hard work and passionate service to our Industry and looks forward to seeing the contributions she will continue to make throughout her career. |
The Diving Equipment and Marketing Association is pleased to announce that Jessica Patterson is the 2023 recipient of Tuesday, August 15, 2023
Quarter 2 Diving Equipment Manufacturing Purchase Index (MPI) Data Now Available
DEMA has released quarter 2 data for the Diving Equipment Manufacturing Purchase Index (MPI). The data includes New Orders and Inventories in key diving equipment Categories.
Data from the newly released MPI data covers quarter 2 (Q2) of 2023 and compares it to Q2 2022 and Q1 2023. The data is available in two different reports, Category and Equipment Type, both of which are available in the DEMA Store.
DEMA’s MPI is unique in that it captures aggregate trend data for New Orders and for Inventory in stock on a quarterly basis. Participating manufacturers report to an independent third-party administrator (TPA) to ensure their data remains confidential and secure. Reporting consists of companies comparing their data points in the current reporting period to those in the previous quarter, as well as to the same quarter during the previous year.
- New Orders: Reflects the levels of new orders received from customers.
- Inventories: Reflects the changes in inventory levels in stock at the time of the report.
Data is aggregated for all participating companies by the TPA and made available for review. No individual company data is reported. The reported data combines domestic (US) with international information.
For both New Orders and Inventory, the trend data in the available MPI report is read as a percentage from 0 to 100:
- An MPI reading equaling 50 percent indicates no change.
- An MPI reading of less than 50 percent indicates a contraction.
- An MPI greater than 50 percent indicates an expansion of new orders or inventories, as compared with the previous quarter or previous year.
The further from 50 percent (in either direction) the greater the level of change (trend) has occurred during the reporting period.
Aggregated data is available on both Equipment Type and Category. The Category definitions can be found within the report and include Soft Goods, Exposure Protection, Hard Goods and Accessories and Bags. Each Category is further defined within the reports as Equipment Types, and include regulators, BCs, fins, masks, snorkels, wetsuits, drysuits, and more.
Reporting companies receive the aggregated data from the TPA that includes all the detailed Equipment Types in the Categories in which they report. These companies also earn seniority space selection points connected to DEMA Show, enabling them to select exhibit space at the Show before other, non-participating companies. All DEMA Member Manufacturers selling equipment included in the study are eligible to participate.
DEMA Members can download the broad Category reports at no cost, and non-members can pay a non-member rate for this data. DEMA Members also have access to more detailed Equipment Type data at member rates, while others can purchase this data at non-member rates. Both the Category and Equipment Type, both of which are available in the DEMA Store.
DEMA is excited to again make valid manufacturing data available for the Industry! For more information, see the MPI reports for Q2 2023.
Interested in participating? Apply to be part of the MPI here.
Tuesday, August 1, 2023
Slate Announced for 2024-2026 DEMA Board of Directors Election
DEMA is pleased to announce the nominees for the 2024-2026 DEMA Board of Directors are:
Category A1 – Manufacturers, Distributors and Affiliated Field/Sales Representatives:
- Mike Hollis, PROASIA Design Co, Ltd. (Incumbent)
- Jason Leggatt, Shearwater Research Inc.
- Patrick Danko, Garmin
Category A2 – Diver Certification and Training Agencies, and Affiliated Field/Sales Representative:
- Jeff Mondle, PADI Americas (Incumbent)
Category A3 – Dive Publishing, Media, Dive Industry Consulting, Associations & Non-Retail Service Providers:
- Jerry Beaty, Dive Training Magazine
- Jeffrey Bozanic, Next Generation Services
- Dan Orr, Dan Orr Consulting (Incumbent)
Category A4 – Retail Distribution of Diving Goods & Services:
- Richard Thomas, International Scuba
- Allison Fontaine-Trainor, Scuba Trainors, LLC dba Dive On It Scuba
Category A5 – Dive Travel Provider or Resort:
- Jason Belport, Clearly Cayman Resorts
- Shana Phelan, Pura Vida Divers LLC
DEMA Members interested in running in the 2024-2026 Board election can still be included on the ballot by becoming write in candidates. For further details and deadline information interested Members should complete the Board Election Write In Nominee Request.
NOTE: Write-in candidates and those petitioning for them must be current 2023 DEMA Members AND must be renewed for 2024 by January 16, 2024, the date of record for the election. Deadline to petition for a write-in candidate is September 11, 2023.
For membership information please contact membership@dema.org or (858) 616-6408. In accordance with the DEMA Bylaws, Directors serve three-year terms. More information on DEMA's Board of Directors and Bylaws is available on DEMA.org.
Wednesday, July 26, 2023
Submit a Nomination for a Dive Business Making a Difference
DEMA is now accepting nominations for the 2023 Diving Community Champions Award. These annual awards recognize the good works of DEMA-Member companies and showcase their work that uses recreational diving to help their community. All DEMA-Member companies are eligible to submit a nomination to recognize other DEMA Members.
Honorees will be recognized at the Annual Membership Meeting taking place on November 15, 2023 during DEMA Show 2023 in New Orleans, LA.
Nominations for the Diving Community Champion Awards are being accepted until Monday, August 21, 2023.
Learn more, check out our 2022 recipients, and submit a nomination!
Nominate a Rockstar Employee for the 2023 Wave Makers Award
DEMA is now accepting nominations for the 2023 Wave Makers Award. These annual awards recognize new professionals in the diving industry who are rising to the top and making a difference in our industry.
Honorees will be recognized at the Annual Membership Meeting
taking place on November 15, 2023 during DEMA Show 2023 in New Orleans, LA.
Nominations for the Wave Makers Award are being accepted until Monday, August 21, 2023.
Learn more, check out our past recipients, and submit a
nomination!
Tuesday, June 27, 2023
Help Us Fight Rising U.S. Insurance Rates by Joining the DIVE BOAT Act Social Media Campaign
DEMA continues to work with Members of the U.S. Congress and their staff to provide business operators with much-needed insurance premium relief, BUT WE NEED YOUR HELP in generating awareness and support for The DIVE BOAT Act.
We have created a series of social media campaign images and messages and ask that you share them with your social media followers, asking for their support of The DIVE BOAT Act.
Please download the materials and share start sharing them today!
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