Be A Diver Pool Checks In at the Chicago In-Water Boat Show to Cross-Market Diving to Consumers Interested in Boating

Pool Tour Stop Provides Media Coverage and Sales Opportunities for Local Diving Community

The Be A Diver Pool Tour made a recent stop at the Chicago In-Water Boat Show to provide attendees with the opportunity to try diving and bring awareness of recreational scuba diving to the local community. An invaluable tool to acquire new divers, the pool also provided local DEMA Member retailer, Scuba Systems, with the opportunity to show potential customers the fun and ease of scuba diving while garnering local media coverage for diving.

Retail Membership Manager “Big Wave” Dave Reidenbach and volunteers from local DEMA Member Retailer Scuba Systems were on-site, introducing potential customers to diving and allowing them to get their fins wet for the first time. “Having the Be A Diver Pool at the Chicago In-Water Boat Show was an extremely powerful tool to introduce water-loving boaters to the sport of scuba diving,” commented Nancy Boucha of Scuba Systems. “People visiting this show are used to being around the water and spend their weekends sailing. Some always wanted to try scuba diving but never did it for one reason or another. The DEMA pool was a convenient way to take the initial plunge, and we at Scuba Systems hope to transfer these people into avid scuba divers.”

More than 165 show attendees tried diving and were encouraged to share their experience and enthusiasm with family and friends, but that’s not ALL. In addition to the face-to-face cross-marketing opportunity, the pool and diving made a huge splash on WCIU-TV You & Me This Morning, on Thursday, June 7. Reporter Aly Bockler fulfilled her “Little Mermaid” fantasy and interviewed “Big Wave” Dave underwater about this easy and fun “try diving” experience. The pool stop and Scuba Systems were also featured throughout the weekend via Be A Diver’s Facebook & Twitter pages.

Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, tropically warm pool. Event attendees are also able to test out some of the latest scuba equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not to worry about getting wet, since the Be A Diver Pool provides wetsuits, towels, hair dryers and dressing rooms.