DEMA Converts to a New Facebook Page and Expands to New Social Media Platforms in Order to Engage Different Segments of the Diving Industry

DEMA has recently announced that it will be shutting down its current “DEMA Assn” Facebook page in order to switch to a new Facebook page, “DEMAorg”. The “DEMA Assn” Facebook page will shut down on September 30, 2012 and all followers (current and new) are encouraged to start following the new “DEMAorg” Facebook page so as not to miss out on any important news or information.

“We use the handle ‘DEMA Org’ on most other social networks and decided to make the switch on Facebook to create some consistency amongst all of our profiles and pages,” explained Nicole Russell, DEMA Managing Director. “We expect this should help the Industry professionals connect with DEMA and other professionals more easily as they move amongst different social media platforms.”  In recent weeks, DEMA has made an increased effort to diversify the content shared on their Facebook page. “We want to be able to share with the industry and our followers the kind of information, news and entertainment that they are looking for by following DEMA on Facebook,” explained Russell. “Whether it’s sharing the latest ancient wreck found by divers, providing insightful business marketing tips, or reminding them of an important DEMA Show deadline, we are continually working to improve communications and be a hub of relevant information for DEMA Members and Industry Stakeholders.

In addition to the Facebook page conversation, DEMA has recently established a presence on Instagram and Pinterest. The account on Instagram has been created to give the industry an ‘insiders-view’ of what is going on at DEMA. “We are especially excited to use this platform during DEMA Show and hope that industry professionals who will be joining us at DEMA Show in Las Vegas will consider using Instagram to share their experience with the industry with the hashtag, #DEMAShow,” added Russell.

DEMA’s presence on Pinterest has been established to help promote the lifestyle side of the Industry. In an aim to encourage the Industry to share aspects of the diving lifestyle as well as the business side, DEMA has created a number of boards including: Quotes to Live and Di(v)e By, Be A Diver, Diving Industry News, Small Business Tips and more.  Industry professionals are encouraged to follow DEMA’s Pinterest Boards as content is continuously pinned and shared.

In addition to these newly established presences, Industry professionals can connect with DEMA and other diving professionals on any of the following sites:

Facebook: www.facebook.com/demaorg
LinkedIn: www.linkedin.com/company/dema-org
Google+:www.plus.google.com/110507503905658942180
Twitter: www.twitter.com/DEMAorg
Pinterest: www.pinterest.com/demaorg
Instagram: Username DEMAOrg
Weekly DEMAIL: Subscribe here to receive weekly Industry and Association news
DEMA Blog: www.demaorg.blogspot.com

DEMA Show and consumer programs can also be found online:

DEMA Show:           
            Facebook: www.facebook.com/DEMAShow
            Twitter: www.twitter.com/dema_show
            DEMA Show Blog: www.demashow.blogspot.com

Be A Diver:
            Facebook: www.facebook.com/beadiver
            Twitter: www.twitter.com/beadiver
            YouTube: www.youtube.com/beadivercampaign

DiveCaching:            Facebook: www.facebook.com/divecaching
            Twitter: www.twitter.com/divecaching