DEMA’s 2013 Be A Diver Pool Tour Offers Cross-Marketing Opportunity For Your Growing Business

The Be A Diver Pool Tour is a year-round, nationwide program that enables targeted potential diving customers to try scuba diving in the warm, safe confines of a four-foot deep swimming pool under professional supervision. For sponsors, there is a visually exciting opportunity to be seen by affluent adults with the money and time to travel and participate in scuba diving.

“The Be A Diver Pool Tour has been in existence for over 10 years and has brought the interactive diving experience to thousands of participants at more than 250 venues across the U.S. ,” commented Tom Ingram, Executive Director of DEMA. “Based on solid consumer research, the Pool appears at large-scale events which already attract potential customers who fit the same prosperous demographic profile targeted by the diving industry. Sponsoring the Pool Tour is a unique means of reaching this much sought after target group.  In addition, the Be A Diver Pool is very visual, and attracts media attention for the local retailers and especially for the Pool Tour sponsors.”

As an official sponsor of the Pool Tour, your business will reap the benefits of highly visible exposure. Your company’s logo/product will receive on-site event exposure as well as media exposure, supported by DEMA’s Public Relations Firm, Adams Unlimited PR. In 2012, the Pool reached more than 1.5 million views through targeted television broadcast alone.

In addition to on-site and media exposure, sponsors receive a contact list following each Pool Stop that includes every participant who tries scuba diving in the Be A Diver Pool. Participants are required to register before entering the Be A Diver Pool, which provides an accurate database for potential customers.
There are a variety of different sponsorships available to meet your advertising needs and detailed information about the various sponsorship packages available can be found in the Be A Diver Pool Prospectus.  If you are interested in sponsoring the Pool Tour or have additional questions please contact DEMA’s Pool Tour Coordinator, Dave Reidenbach at (920) 205-3657 or bigwavedave@dema.org.

Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, tropically-warm pool. Participants are provided with everything they need to take advantage of this short but life-changing experience; locally-based diving professionals guide them while they use state-of-the-art diving equipment that makes it fun to experience diving.  Those who take the plunge need not worry about getting wet, since the Be A Diver pool provides wetsuits, towels, dressing rooms and even hair dryers! Plus they’ll have contacts with the local retail professional who can guide them to becoming a certified diver.