Jimmy Buffett Voices DEMA Public Service Announcement

DEMA and Save the Manatee today released a Public Service Announcement (PSA), aimed at increasing awareness of the need to protect the manatees. Often referred to as Florida’s mermaids, the PSA provides tips on how to enjoy but not endanger these gentle giants and was released in support of the State of Florida’s November Manatee Awareness Month.

 

“Preventing the risk of extinction of manatees due to human related encounters is critical to all of us in the dive industry who have enjoyed snorkeling and diving with these majestic marine mammals,” said Tom Ingram, Executive Director of DEMA. “DEMA feels privileged to work with Jimmy Buffett and the Save the Manatee Club on this important endeavor.”

 

The :30 Public Service Announcement, narrated by Jimmy Buffett, provides divers and snorkelers with fundamental knowledge on how they can keep the manatees safe and highlights the rules of sharing Florida's oceans, rivers and springs with Florida’s official marine mammal.  The PSA is available online on the Be A Diver YouTube channel and viewers are encouraged to share the Public Service Announcement with others. The 30-second PSA is also being distributed to Florida television stations during the month of November.

 

Manatee Awareness Month was created to expand efforts to raise awareness about the presence of manatees in Florida's waters and to reach more people in Florida and outside the state about how to prevent harm to the manatees. You can find more detailed information about Save the Manatee and how you can help at www.savethemanatee.org.