Generate New Business For Your Retail Dive Center by Participating in 2013 Be A Diver Pool Tour Stops

Eight Events in Quarter 1 Alone Provide Opportunities for Retail Dive Center Participants from New York to Missouri

Since it first came into existence more than 10 years ago, the Be A Diver Pool Tour has traveled throughout the U.S. enabling potential new diving customers to try scuba diving in the warm, safe confines of a four-foot deep swimming pool under professional supervision. With 2013 just beginning, the Pool’s schedule is already filling up and 2013 promises to be another productive year for both the Pool and local retailers who participate at pool tour stops.

Since 2000, the Be A Diver Pool has brought the interactive diving experience to thousands of onsite participants at hundreds of indoor and outdoor venues as well as millions of at-home viewers and publication readers through media coverage from across the United States. Pool Tour stop locations are carefully selected using solid consumer research indicating which of the many events across the US already attract potential customers who fit the same prosperous demographic profile targeted by the diving industry. The Be A Diver Pool utilizes effective cross-marketing strategies to bring in new divers to participating stores, thus helping to grow the Diving Industry. Equally important is the tremendous amount of media attention the Be A Diver Pool generates in the local area and nationally. Participating DEMA Member stores often have the opportunity for their businesses to appear on television and in print as a result of their participation.

Each Pool stop is coordinated by DEMA’s “Big Wave” Dave Reidenbach, Retail Membership Manager, in coordination with local DEMA Member Profesional Dive Centers. By working at a local Pool stop, retailers in the area have the prime opportunity to provide a memorable first-time experience to potential new divers and customers. John Wilkins, owner of Rex Diver Center, Inc. participated in the Pool stop at the Norwalk Boat Show in 2012 and was able to “make a professional impression on thousands of attendees.” In addition, he indicates that, “learning to scuba was part of the many television ads leading up and through the boat show,” providing additional exposure to potential customers. Thanks to participating in his local pool stop last year Wilkins signed up multiple participants into the following weekends’ dive class and went away with a list of leads for future classes.

As Wilkins and many other retailers have experienced, the Pool is often a potential customer’s first diving experience and the introduction they need to develop a lifelong passion for the sport. The Be A Diver Pool already has eight confirmed stops in Quarter 1 of 2013 with many more being confirmed for the rest the year and throughout the country.

Retailers who are interested in participating in a scheduled pool stop or who may be aware of an event with potential for attracting new divers are encouraged to contact DEMA’s Pool Tour Coordinator, “Big Wave” Dave Reidenbach at (920) 205-3657 or bigwavedave@dema.org. There are also a variety of different sponsorships available to those interested and detailed information about the various sponsorship packages available can be found in the Be A Diver Pool Prospectus or by contacting Dave Reidenbach.