DEMA Board of Directors to Meet in San Diego, CA for First Face-to-Face Board Meeting of 2013 on February 26th and 27th

DEMA’s Board of Directors will meet on February 26th and 27th to continue strategizing ideas to maximize DEMA’s benefits for Members and the Diving Industry. Topics for discussion will include Membership Benefits and Marketing, Proposed 2013 Promotions, Customer Research and plans for DEMA Show 2013.

Day one of the Board meeting will begin with the election of Board Officers. Once this is complete the Board of Directors will review an outline of DEMA’s 2013 Membership Benefits and Marketing Plan to help current and potential Members understand all the savings and benefits available to them as current Members. Proposed promotions for the year include an increased focus on the Be A Diver Pool and the addition of DiveCaching opportunities affiliated with other local diving events. The Board will also review a proposal for an increased focus on getting more young people involved in diving as requested during 2020 Vision sessions, including career fairs and curriculum supplements. Tom Ingram, Executive Director will review a proposal for additional customer research options and plans for DEMA Show 2013, taking place November 6th-9th at the Orange County Convention Center in Orlando, FL will also be discussed. Once all other agenda items from day one are addressed the Board’s final task of the day will be to confirm committee chairs and committee members.

Day two of the Board of Directors Meeting will allow Committee Chairs to start planning their work for the year. Each Board Member has volunteered to work in various committees based upon their areas of expertise, knowledge and talent. The goal of the committee meetings is to create new ideas, improve current programs and benefits, clarify or resolve pending issues and get feedback from Industry stakeholders, as well as to provide details to the Board at large for their strategic decision-making. Additional Committee information is available online.

The Board of Directors Meeting will conclude the afternoon of Wednesday, February 27th, after new business is addressed. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org. Future 2013 meeting dates will be confirmed during February’s meeting.