DEMA Programs Help Dive Retailers Spring into Dive Season

The Be A Diver Pool Tour, DiveCaching and Aquatic Career Fairs Provide DEMA Members with Opportunities to Obtain New Customers

The seasons are changing and with Spring right around the corner, dive center businesses are searching for fresh ideas to reach new clients for the upcoming dive season. This spring, a variety of programs are available to DEMA Member Retailers to help them take control of their businesses just in time for dive season. 

“Our Member Retailers are always looking for ways to acquire more customers for the upcoming dive season,” commented Nicole Russell, DEMA Managing Director. “Launching a series of DiveCaches to encourage local diving, hosting their own Aquatic Career Fair to attract younger customers and participating in the Be A Diver Pool Tour, are some of the tactics dive centers can employ to get their business in front of a new or different audience. DEMA is excited to be able to offer programs and support to our Members and encourage everyone to take advantage of them,” concluded Russell.

Below are some of the programs and support DEMA is offering to Members:

Deep Ambitions Aquatic Career Fair

Children of all ages thrive on activity and new experiences. Realizing that inspiring today’s youth to become involved in diving is vital to the future of the Industry, its business and the marine environment, DEMA has produced a series of “Deep Ambitions” Aquatic Career Fairs in partnership with DEMA Members throughout the years. DEMA is encouraging Industry stakeholders to hold similar events on their own to motivate youth in their geographic areas to get involved with the aquatic realm and the sport of scuba diving. A Career Fair provides wonderful ways to energize teachers, expose students to a host of positive career role models, tie academic skills to people who actually use them and involve parents and the community in recreational diving and in their child’s school. Current Members can access DEMA’s Career Fair How-To Guide by logging in to the Members-Only area of dema.org and scrolling down to the Research and Educational Guides section.

Participate in the Be A Diver Pool Tour

Every year the Be A Diver Pool Tour travels across the U.S. enabling potential new diving customers to try scuba diving in the warm, safe confines of a four-feet deep swimming pool. Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Pool gives anyone 10-years-old and up the opportunity to discover the sport of scuba diving for free. The Pool is staffed by diving professionals from local DEMA Member retail stores, giving dive centers the prime opportunity to provide a memorable first-time experience to potential new divers and customers and to make contact with people drawn to diving. Retailers who are interested in participating in a scheduled Pool stop in their area can email “Big Wave” Dave Reidenbach for details.

Keep Divers Active Locally with DiveCaching

Keep customers involved and excited about diving locally by promoting activities affiliated with DiveCaching. DiveCaching is a real-life underwater treasure hunt that, when combined with on-land geocaching activities, can involve the entire family. Geocaching is a game that has been played around the world for more than a dozen years by adventure seekers and outdoor enthusiasts. Retailers can organize underwater DiveCaching scavenger hunts, or create holiday-related DiveCaching/Geocaching events that can help promote local diving and family recreation. For more information on DiveCaching visit www.divecaching.org.