DEMA’s Be A Diver Pool Tour continues to prove its value as a consumer awareness and new diver acquisition program. The tour started summer off exhibiting at the San Diego International Boat Show, and made a special stop at the Wounded Warrior Project 9th Annual Adaptive Watersports Festival. The Pool garnered over five million viewer impressions worth more than $400,000 from the past two stops alone, while helping to bring recognition to the Wounded Warriors.
“Having the Be A Diver Pool travel across the country to exhibit at various cross-marketing consumer shows is an extremely powerful tool to introduce scuba diving to people. It’s a convenient way for attendees to try scuba for the first time and connect with local dive retailers about completing their dive certification,” commented “Big Wave” Dave Reidenbach, Retail Membership Manager of DEMA. “While working with the Wounded Warriors helps DEMA demonstrate that scuba diving is a sport people of any age or physical condition can enjoy, it also is a great way for DEMA to bring the well-deserved recognition to these men and women .”
Scuba diving was highlighted as one of the top activities to try for attendees at the San Diego International Boat Show as it was featured on San Diego’s news stations KFMB-CBS and CW-San Diego 6. Both stations’ segments included reporters broadcasting from the Pool and interviewing “Big Wave” Dave to discuss the Pool tour and safety tips on diving.
The Wounded Warriors visiting the Be A Diver Pool drew top New York media as it was spotlighted on Fox News National’s Fox & Friends morning show for its participation in the Wounded Warrior Project 9th Annual Adaptive Watersports Festival in Breezy Point, New York. DEMA and the Be A Diver Pool teamed up with New York City Firefighters and dive instructor volunteers from the Blue Water Divers, Handicapped Scuba Association International Training Center of New Jersey, and Ski and Scuba Connection to introduce scuba diving to those injured while serving in the military. Fox & Friends’ Meteorologist Janice Dean interviewed one of the young men at the Be A Diver Pool about how completing their scuba certification helped cope with his injuries. The media placement received a viewer audience of over 4.8 million.
The Be A Diver Pool has four additional stops coming up in the next few weeks, including the Pittsburgh Zoo Water Festival, Sioux Empire Fair, Wounded Warrior Project Chicago Watersports Festival and the Progressive Tampa Boat Show. For more information, visit www.BeADiver.com.
Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, tropically warm Pool. Event attendees are also able to test out some of the latest scuba equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not to worry about getting wet, since the Be A Diver Pool provides wetsuits, towels, hair dryers and dressing rooms.
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