Winner of the Diving For Texas Treasure Challenge to be Selected at the 5th Annual Dive Around Texas 2013 Recognition Day

Recognition Day Will Take Place on October 6th, 2013 in San Marcos, TX

In April of 2013, DEMA launched the “Diving for Texas Treasure Challenge” in tandem with Dive Around Texas 2013 as a way to promote local diving using DiveCaching (underwater geocaching) to keep divers active and having fun. This DiveCaching pilot program was designed to help support the concept that local diving is fun and easy, and to provide retail businesses with a simple and competitive diving promotion. The Challenge requires divers to locate and deposit a unique tag in each submerged DiveCache listed as part of the Challenge and then log their visit on OpenCaching.com. Those who qualify will be entered in a drawing for the $1,000 grand prize which will take place on October 6, 2013 in San Marcos, TX with complete event details available at DiveAroundTexas.com.

“The success and participation we saw from retailers and divers with the Diving for Texas Treasure Challenge has led to great exposure for local diving,” commented Tom Ingram, DEMA Executive Director. “Over 170 divers participated in the Challenge and this pilot program has set the stage for a number of similar challenges to be launched in other markets. These future Challenges will be designed to promote both local diving and dive travel by using a fun treasure hunt which encourages diving, the use of social media and technology and a few basic diving skills such as navigation. ”

To wrap up 2013 Dive Around Texas and DEMA’s Diving for Texas Treasure Challenge, an exciting weekend has been planned for local Texas retailers, divers and Challenge participants:

On Saturday, October 5, 2013, dive store owners and managers are invited to attend a DEMA/Dealer Luncheon beginning at 12:00 p.m. at the Salt Grass Restaurant in San Marcos, Texas. During this luncheon, DEMA Executive Director, Tom Ingram, will introduce a new service sponsored by DEMA. This service enables DEMA-Member stores to receive a FREE store market analysis from Pitney Bowes and AnySite, using the same marketing information database used by retailers like Home Depot and Office Max, vacation properties such as the Fairmont Hotels, and even MasterCard. This is a great opportunity to learn more about how this market analysis can help with customer acquisition and business growth!

On Sunday, October 6, 2013, DEMA will conduct the drawing to award the $1,000 grand prize to a lucky diver who has completed the Diving for Texas Treasure Challenge and give away other prizes from Garmin, Edge Scuba and Ocean Reef. Additional activities will be taking place throughout the day. View the complete schedule of events here.

Official Challenge Rules & FAQ's can be found online and a current schedule of the Dive Around Texas Recognition Day (where the grand prize drawing will take place) is available here. DEMA encourages local Texas retailers to attend these two events and share this information with their local diving community and customers.