DEMA Announces Go Dive Now Retailer Co-Op Advertising Program

DEMA has announced the launch of a new Go Dive Now retailer co-op Facebook advertising program. It is designed to assist DEMA Member retailers in reaching a greater number of customers while using the Go Dive Now campaign advertising materials including Go Dive Now social media ads and videos.  DEMA Member retailers can customize these professionally-designed ads and videos to include their own logo, name and website.  The co-op matching funds are meant to help increase the frequency of advertising, while using any of the Go Dive Now campaign collateral.  The co-op program is designed to help more DEMA Members engage with the Go Dive Now campaign, recognizing that the program can increase the number of new divers in the US when more Members are using the professionally-designed Go Dive Now materials.

DEMA will match up to $450 per DEMA Member retailer for the co-op ad campaign on a first-come, first-served basis, using the date the application is received. Matching funds from DEMA for the media buy are distributed directly to the retailer at the end of the retailer’s Facebook ad campaign once required documentation is provided to DEMA. To be eligible for co-op funds, Member participants must use the professionally-produced Go Dive Now marketing collateral in Facebook advertising.

All advertising eligible for these funds must follow the rules of the co-op ad program process and co-op ad costs must be pre-approved by DEMA prior to running.  To facilitate approval, retailer should complete the online application. The Go Dive Now retailer co-op advertising program will run until October 1, 2018 or when all available co-op funds are distributed, whichever occurs first.