DEMA’s 2018 Board of Directors will meet on August 16th and 17th to strategize ways to help grow our Industry and maximize DEMA’s benefits for Members. Topics for discussion will include the Association’s goals for 2019; DEMA Show; DEMA’s consumer marketing campaign, Go Dive Now; how DEMA can serve the needs of the industry worldwide; and more.
Day one of the Board meeting will begin with the Board approving reports from past and completed activities as part of the “consent agenda.” For August, the consent agenda will include:
- DEMA Show 2018 Update
- Membership Update
- Public Policy Update
- Go Dive Now Program Update
- Go Dive Now Pool Update
- 2018 Q2 Financial Summary and Manufacturer’s Fund Report
Following approval of the consent agenda, the Board will discuss DEMA’s goals for 2019 including: Go Dive Now marketing strategy and promotions, retailer education opportunities at DEMA Show and beyond, research programs, public policy initiatives, and other relevant topics. Day one will conclude with the Board covering any consent agenda items that require further discussion.
Day two will provide the Board Members with time to discuss how the goals set during the previous day can be fulfilled, as well as how DEMA can continue to promote the business interests of members and the industry. The Board of Directors Meeting will conclude on the afternoon of Friday, August 17th after any new business has been addressed. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org. The next Board of Directors Meeting will be held on November 12th in Las Vegas, NV.
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