DEMA Publishes Most Recent Dive Consumer Survey Data

 

** Reports Help Members Understand Current Customer Behaviors and Activities ** In late 2019, DEMA launched the 2019 Diver Online Survey with the goal of updating demographics and psychographics of divers everywhere. DEMA and industry professionals asked diving customers both within the U.S. and internationally to participate. More than 9,700 divers responded to the survey, with almost 1,000 coming from Canada, almost 5,000 from the US, and the remainder from countries across the globe. The survey requested activity information from respondents through 2019 and into the first quarter of 2020, and as such does not reflect the full impact of the COVID-19 Pandemic. The survey specifically probed information about diving consumer “behaviors” and activities to help the diving industry understand more about these aspects of the recreational diver market.  Two data sets are currently available with a third to be released in the coming weeks: An “All Countries” data set includes all 9,700 responses from every location, and a data set that includes only the U.S. is also available. The third data set will include only information from Canada. DEMA extends its thanks to the DEMA-Member companies who helped obtain participation by their customers in order to obtain this important information.  With an estimated 5 - 6 million active scuba divers worldwide, the large sample size is helpful in obtaining the clearest picture possible for the state of the market. The reports are available free to all DEMA Members, and can be purchased by non-members for $249.00 each. Members can obtain their free report by logging into their account on DEMA.org and downloading the report found under the "Market Research & Insights" section of their DEMA Member Dashboard.  Non-members can order their report here.