Cast Your Vote for the 2024 Wave Makers Award Recipient

 

Voting for the 2024 Wave Makers Award is now open to DEMA Members! The Wave Makers Award aims to recognize professionals who have been working in the industry for five years or less and have made a significant contribution to the industry during that time.  The deadline to vote is 4:00 p.m. Pacific Time on Monday, November 4, 2024. *Please note: You'll need to log in using your 2024 DEMA Member username and password in order to vote.

 

VOTE NOW

DEMA & Scuba Retailers Write to Legislators Asking for Their Support of the DIVE BOAT Act

On September 27, DEMA, along with over 40 scuba retailers sent a letter urging Congress to support the DIVE BOAT Act.

 
The letter urgently appeals to congressional leaders to address the adverse impacts of the Small Passenger Vessel Act (SPVA) on the U.S. dive industry, which has led to significant and unjustified insurance cost increases for dive businesses. It requests support for modifying Section 11503 of the 2023 National Defense Authorization Act with proposed changes outlined in the DIVE BOAT Act. Those proposed changes aim to ensure fair liability standards and prevent the unfair punishment of an entire industry and its consumers.
 
Learn more about the latest developments with the DIVE BOAT Act here and view DEMA’s letter here.


VIEW THE LETTER 

DEMA Board of Directors to Meet this Week

 DEMA’s Board of Directors will hold a video Board meeting on August 22, 2024, to discuss how the association can support and serve the industry and its members in the coming year. The Board meeting will begin by voting to approve the “consent agenda,” a Robert’s Rules of Order device used to obtain “general consent” intended to expedite approval of routine items.

Prior to the Board meeting, all reports and other documents, including consent agenda items, are provided to the Board. This allows Board Members to study the documents in detail before the meeting so that the Board can spend its limited meeting time discussing forward-thinking items, policy, and strategic issues that demand its attention.

For August’s meeting, consent agenda items include:

• April & May 2024 Board Meeting Minutes
• June 2024 DEMA Show Committee Minutes
• June 2024 DEMA International Membership Committee Minutes
• June 2024 DEMA Manufacturers Committee Minutes
• 2024 Q2 Financial Report and Manufacturers Fund Recap
• DEMA Membership Update
• 2024 DEMA Show Sales Report
• DEMA Rewards Program Status

The Board will use meeting time to review DEMA’s annual financial audit, discuss the status of the DIVE BOAT Act, discuss Board-related matters and priorities for 2025, set a preliminary budget for the upcoming year, and discuss other relevant topics. The video meeting will conclude with the Board covering any new business or consent agenda items that may require further discussion.

More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of DEMA.org.

DEADLINE EXTENDED to August 12th for 2024 Wave Makers Award Nominations

These annual awards recognize new professionals who have been in the diving industry for 60 months or less, and are rising to the top and making a difference.

Honorees of the Wave Makers Award will be recognized at the Annual Membership Meeting taking place on November 20, 2024 during DEMA Show.

Learn more, check out our past recipients, and submit a nomination!

SUBMIT YOUR NOMINATION

Cast Your Vote for the 2024 Diving Community Champion Award

DEMA's Diving Community Champion Award recognizes DEMA Member companies using diving to benefit their communities and the public. Nominations have been submitted and now it's YOUR turn to vote! 

The deadline to vote for the business YOU think deserves to be honored as this year's Platinum Diving Community Champion is 4:00 p.m. Pacific Time on August 26, 2024. 

*Please note: You'll need to log in using your 2024 DEMA Member username and password in order to vote.

CAST YOUR VOTE

New DIVE BOAT Act Campaign Images Added!

 

DEMA continues to work with Members of the U.S. Congress and their staff to provide business operators with much-needed insurance premium relief, BUT WE NEED YOUR HELP in generating awareness and support for The DIVE BOAT Act. Last year, DEMA designed a set of social media campaign materials and asked for your help spreading the message. A new batch of graphics has just been added to the campaign materials! We ask that you share these new campaign images with your social media followers, asking for their support of The DIVE BOAT Act. Download the NEW materials and start sharing them today!

 

GET CAMPAIGN MATERIALS

Nominate a Rockstar Employee for the 2024 Wave Makers Award

DEMA is now accepting nominations for the 2024 Wave Makers Award. These annual awards recognize new professionals in the diving industry who are rising to the top and making a difference in our industry. 

Nominations for the Wave Makers Award are being accepted until Monday, August 5, 2024.

Honorees will be recognized at the Annual Membership Meeting taking place on November 20, 2024 during DEMA Show 2024 in Las Vegas, NV.

Learn more, check out our past recipients, and submit a nomination!

SUBMIT A NOMINATION

Quarter 1, 2024 Diving Equipment Manufacturing Purchase Index (MPI) Data Now Available

 DEMA has released quarter 1, 2024 data for the Diving Equipment Manufacturing Purchase Index (MPI). The data includes New Orders and Inventories in key diving equipment categories.

Data from the newly released MPI data covers quarter 1 (Q1) of 2024 and compares it to Q1 2023 and Q4 2023. The data is available in two different reports, Category and Equipment Type, both of which are available in the DEMA Store.

DEMA’s MPI is unique in that it captures aggregate trend data for New Orders and for Inventory in stock on a quarterly basis.  Participating manufacturers report to an independent third-party administrator (TPA) to ensure their data remains confidential and secure. Reporting consists of companies comparing their data points in the current reporting period to those in the previous quarter, as well as to the same quarter during the previous year. 

• New Orders: Reflects the levels of new orders received from customers.
• Inventories: Reflects the changes in inventory levels in stock at the time of the report.

Data is aggregated for all participating companies by the TPA and made available for review. No individual company data is reported. The reported data combines domestic (US) with international information.

For both New Orders and Inventory, the trend data in the available MPI report is read as a percentage from 0 to 100:

• An MPI reading equaling 50 percent indicates no change.
• An MPI reading of less than 50 percent indicates a contraction.
• An MPI greater than 50 percent indicates an expansion of new orders or inventories, as compared with the previous quarter or previous year.

The further from 50 percent (in either direction) the greater the level of change (trend) has occurred during the reporting period.

Aggregated data is available on both Equipment Type and Category. The Category definitions can be found within the report and include Soft Goods, Exposure Protection, Hard Goods and Accessories and Bags.  Each Category is further defined within the reports as Equipment Types, and include regulators, BCs, dive computers, fins, masks, snorkels, wetsuits, drysuits, and more.

Reporting companies receive the aggregated data from the TPA that includes all the detailed Equipment Types in the Categories in which they report. These companies also earn seniority space selection points connected to DEMA Show, enabling them to select exhibit space at the Show before other, non-participating companies. All DEMA Member Manufacturers selling equipment included in the study are eligible to participate.

DEMA Members can download the broad Category reports at no cost, and non-members can pay a non-member rate for this data.  DEMA Members also have access to more detailed Equipment Type data at member rates, while others can purchase this data at non-member rates. Both the Category and Equipment Type are available in the DEMA Store.

DEMA is excited to again make valid manufacturing data available for the Industry! For more information, see the MPI reports for Q1 2024.

Interested in participating? If your company manufactures or distributes equipment types being reported, apply to be part of the MPI here.

Boost Your Brand Visibility: DEMA Launches New Advertising Opportunities

 

Looking to increase your brand or business' visibility? Advertising in one of DEMA's email newsletters is the perfect solution! Our newsletters reach a large and expanding list of dive industry professionals interested in relevant industry topics. In addition to advertising in our weekly DEMAIL and monthly Public Policy Digest, you can now promote your business with these NEW advertising opportunities: DEMA Show Attendee Insider DEMA Show Exhibitor Companion Seize these invaluable opportunities to connect with DEMA Show Attendees and Exhibitors. Learn more and increase your exposure today!

LEARN MORE

You're Invited to "Decoding Congress: How Politics Shape the Dive Industry"

 

Join DEMA's President & CEO, Tom Ingram, for an engaging discussion with Emily Coyle, a seasoned Washington lobbyist with over 25 years of experience in federal policymaking. Learn how Congress does (and doesn’t) work, how politics influence policy outcomes, and their direct impact on the dive industry. Emily and Tom will also provide an update on the DIVE BOAT Act's progress and answer attendee questions. Don't miss "Decoding Congress: How Politics Shape the Dive Industry" on June 25th at 12:00 PM PDT / 3:00 PM EDT. Register in advance below and submit your questions for Emily.

REGISTER FOR WEBINAR

Nominate a Dive Business Making a Difference for the 2024 Diving Community Champion

DEMA is now accepting nominations for the 2024 Diving Community Champions Award. These annual awards recognize the good works of DEMA-Member companies and showcase their work that uses recreational diving to help their community. All DEMA-Member companies are eligible to submit a nomination to recognize other DEMA Members.

Honorees will be recognized at the Annual Membership Meeting taking place on November 20, 2024 during DEMA Show 2024 in Las Vegas, NV.

Nominations for the Diving Community Champion Awards are being accepted until July 1, 2024.

Learn more, check out our past recipients, and submit a nomination!

SUBMIT A NOMINATION

DEMA Board of Directors to Meet this Week

 DEMA’s Board of Directors will hold a video Board meeting on May 23, 2024, to discuss how the association can support and serve the industry and its members in the coming year. The Board meeting will begin by voting to approve the “consent agenda,” a Robert’s Rules of Order device used to obtain “general consent” intended to expedite approval of routine items.

The Board is provided all reports and other documents in advance of the Board meeting, including consent agenda items. This allows Board Members to study the documents in detail prior to the meeting so that the Board can spend its limited meeting time discussing forward-thinking items, policy, and strategic issues that demand its attention. For May’s meeting, consent agenda items include:

• February 2024 Board Meeting Minutes
• 2024 Q1 Financial Update & Manufacturers Fund Recap
• DEMA Membership Update
• DEMA Show 2024 Sales Update
• Consumer Demographics and Life Stage Study
• Blueprint for Growth: Retail Advertising Survey Results
• Manufacturing Committee: Expansion Update
• DEMA Show Committee Minutes
• DEMA Research Committee Minutes
• International Membership Committee Minutes

The Board will use meeting time to discuss DEMA Show-related matters, including future Show dates and venues, and security screening at DEMA Show. The Board will also discuss the latest developments with the DIVE BOAT Act and other lobbying efforts and the association’s objectives for 2025. The video meeting will conclude with the Board covering any new business or consent agenda items that may require further discussion.

More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of DEMA.org.

DEMA & Scuba Manufacturers Write to Legislators Asking for Their Support of the DIVE BOAT Act

 On May 6, DEMA, along with leading scuba manufacturers Catalina Cylinders, H2Odyssey, Head Water Sports, Highland, Light & Motion, Marelux USA, Mares, Mods Drysuit, ProAsia Design, ProShot & Tidal Sports, Scubapro, Sea Pearls, SEADIVE, Sherwood Scuba, Spacefish Army, Stream2Sea, Tektite, Thermo, and XS Scuba, sent a letter urging Congress to support the DIVE BOAT Act.

The letter urgently appeals to congressional leaders to address the adverse impacts of the Small Passenger Vessel Act (SPVA) on the U.S. dive industry, which has led to significant and unjustified insurance cost increases for dive businesses. It requests support for modifying Section 11503 of the 2023 National Defense Authorization Act with proposed changes outlined in the DIVE BOAT Act. Those proposed changes aim to ensure fair liability standards and prevent the unfair punishment of an entire industry and its consumers.

Learn more about the latest developments with the DIVE BOAT Act here and view DEMA’s letter here.

DEMA Launches Subscription Service for Quarterly Certification Census

 ** Subscription Provides Streamlined Access to Industry Insights **

For over two decades, the Diving Equipment and Marketing Association (DEMA) has been at the forefront of providing vital industry data. In an effort to streamline access to invaluable insights, DEMA is thrilled to announce the launch of its subscription service for the Quarterly Certification Census.

Since its inception in 2003, the Certification Census has served as a cornerstone report, meticulously tracking Open Water level certifications issued to those in the U.S. and U.S. territories. For purposes of this study, only certifications at the “Open Water” level are counted for the quarter in question. The definition of “Open Water” level certifications is based on the original standard for entry-level training as specified by ANSI Z86.3 which states that “entry level training” is defined as:

"The initial course of scuba instruction leading to diver certification, issued by a nationally recognized training organization. Successful completion of a course that meets or exceeds the requirements of this standard qualifies an individual to procure air, equipment, and other diving services and to engage in recreational open water diving without the direct or indirect supervision of a certified instructor of scuba diving."

This definition effectively excludes any entry-level certification or diving experience that requires supervision of divemasters/dive cons, assistant instructors, or instructors. It includes only those certifications which are considered both “entry-level” and which also allow the individual to dive independently of direct or indirect supervision.

Three subscriptions will be made available, each providing unique access and benefits to subscribers.

Members-Only Subscription - No Cost 

Current DEMA Members can subscribe at no cost to the Certification Census data being reported by NAUI, PADI, SEI and TDI/SDI. The Quarterly Certification Census data will be emailed directly to the subscriber as soon as it becomes available.

Included in the quarterly data:

• Graphical representation of the number of open water certifications and estimates from all reporting training organizations, as aggregated by DEMA’s third party administrator (TPA).
• Quarterly state by state count for the time period.
• In addition to the quarterly data, renewed DEMA Members who subscribe prior to the end of the second quarter of 2024* will gain access to certification totals from the past five years—an exclusive Member benefit. *Subsequent years will require subscribers to renew their subscription prior to the beginning of the second quarter of the year.

📧 CURRENT DEMA MEMBERS CAN SUBSCRIBE HERE.

 

Non-Members Quarterly State-By-State Subscription - $89.00

As in the past, non-members can continue to pay a non-member rate to receive the quarterly state-by-state data being reported by NAUI, PADI, SEI and TDI/SDI. The Quarterly Certification Census data will be emailed directly to the subscriber as soon as it becomes available.

Included in the quarterly data:

• Graphical representation of the number of open water certifications and estimates from all reporting training organizations, as aggregated by DEMA’s TPA.
• Quarterly state by state count for the time period.

📧 NON-MEMBERS CAN SUBSCRIBE HERE.

 

Non-Members Summary-By-Quarter Subscription - No Cost

As has been the case since 2003, non-members can receive a summary-by-quarter report each quarter at no cost.

Included in the quarterly data:

• Graphical representation of the number of open water certifications and estimates for the time period, from all reporting training organizations, as aggregated by DEMA’s TPA.

📧 NON-MEMBERS CAN SUBSCRIBE HERE.

 

For all subscribers, it is advantageous to subscribe early to the Census—only subscribers will have access to the current quarterly data.

DEMA MEMBERS: To subscribe to DEMA’s Certification Census, click here to log into your DEMA Member account (or renew/join) and complete the subscription form.

Beware of Fraudulent DEMA Show Hotel Solicitations

Fraudulent companies are actively calling and emailing DEMA Show exhibitors and attendees offering hotel rooms at significant discounts. Lured by highly attractive rates, exhibitors and attendees fall prey to these imposters, losing significant deposits, discovering hidden costs and upfront charges, or being bait and switched to hotel rooms they never booked.  Of course, these companies are in no way affiliated with DEMA Show, or our official hotel block. They troll the internet and association websites looking for annual events and then gain access to email addresses for direct contact or to draw attendees to their websites posing as a sanctioned housing provider. Do not give them your credit card information!  If you are contacted by anyone asking if you need a service or room reservation for DEMA Show 2024, or if they represent themselves as "DEMA's official housing providers or contractors," please get as much information as you can, then contact DEMA Show at info@demashow.com.

LEARN MORE

Get Ready for the Dive Season—Download & Share Important Safety Posters

 

As the official dive season quickly approaches in the northern hemisphere, now is the time to remind your local diving community about important safety measures with DEMA's popular PSAs and posters: The Dive Flag Awareness Poster helps to reinforce dive flag awareness for both divers and boaters. The Snorkeling Safety & Preparation Poster boosts preparedness for a snorkeling adventure and provides tips for your customers to make the most of their experience. These safety posters are part of DEMA’s ongoing efforts to increase awareness of safety measures when participating in these activities and sharing the water.  Download the complimentary posters to print or share with YOUR local diving and boating communities.

DOWNLOAD THE POSTERS

DEMA & Scuba Training Organizations Write to Legislators Asking for Their Support of the DIVE BOAT Act

On April 15, DEMA joined with leading scuba training organizations NAUI, PADI, SDI, and SEI, and sent a letter urging Congress to support the DIVE BOAT Act.

The letter urgently appeals to congressional leaders to address the adverse impacts of the Small Passenger Vessel Act (SPVA) on the U.S. dive industry, which has led to significant and unjustified insurance cost increases for dive businesses. It requests support for modifying Section 11503 of the 2023 National Defense Authorization Act with proposed changes outlined in the DIVE BOAT Act. Those proposed changes aim to ensure fair liability standards and prevent the unfair punishment of an entire industry and its consumers.

DEMA offered all current DEMA member training organizations the opportunity to cosign the letter and wishes to thank NAUI, PADI, SDI, and SEI, for cosigning and supporting this effort.

Learn more about the latest developments with the DIVE BOAT Act here and view DEMA’s letter here.

DEMA's 2024 Retailer Advertising Survey Reveals Insights and Benchmarks

Throughout the year, DEMA conducts valuable industry research on recreational diver behaviors, consumer buying habits, manufacturing practices, business operations, and more. In February 2024, DEMA launched the Retailer Advertising Research Survey. More than 280 retail dive centers responded to this worldwide survey, with 81% coming from the U.S., and the remainder from countries across the globe.

The 2024 Retailer Advertising Survey asked retail stores insightful advertising and marketing questions covering a gamut of retail dive store advertising, with the goal of obtaining invaluable benchmarking information.

“The objective of conducting this research is to be able to provide retail dive centers with data that will help them guide and evaluate their own advertising activities,” commented Tom Ingram, President & CEO of DEMA. “This is a benchmarking study on a topic not explored by DEMA for many years. DEMA last surveyed the industry on this subject in 2015 and much has changed in the advertising and marketing landscape since then. With new technological advancements, social media platforms, and opportunities to engage with customers, it is critical to understanding how professional retailers are reaching out to new consumers and current customers. The resulting data will make it possible to increase advertising effectiveness for every retailer and help other stakeholders understand how to serve the retailer more efficiently.”

The results of the survey include information about almost every aspect of dive retail advertising and marketing, from budget planning to time spent on organic marketing. This extensive report is available in the online DEMA store. Current DEMA Members can download the report for free, and it is available to non-Members for a fee. This survey is a follow-up to DEMA’s 2023 Blueprint for Growth Retail Operations Survey.

DEMA Show 2024 Registration is Open!

 ** DEMA Members, Register by October 21st to Save with Early Bird Rates **

The entire global diving community is coming together this November for A World of Opportunity, Depths of Possibility at DEMA Show, the Dive Industry’s only trade-exclusive event. Taking place November 19-22 in the South Halls of the Las Vegas Convention Center in Las Vegas, NV, qualified dive industry professionals will discover newly released products, grow with countless professional development opportunities, establish and nurture professional relationships, collaborate with industry colleagues and business experts, and celebrate our industry. Registration for DEMA Show 2024 is now open—REGISTER NOW TO SAVE!

 

To register, visit the official DEMA Show website. While there, visitors can review exhibitor listings and booth locations using the interactive floorplan, book a room in the Official DEMA Show Hotel Block, and find information about Show features like Show Specials*, Exhibitor-Sponsored Seminars* and DEMA-Sponsored Education.*

*Coming soon

 

Attendees can choose from three different packages when registering: 

1. Education Package
2. Exhibits-Only Package
3. Friday-Only Immersion Pass

Each package varies in price and opportunities. You can view complete details on each by visiting DEMAShow.com. Current DEMA Members can save up to US$140 on their DEMA Show Education Package over the non-member rate when registering on or before the early registration deadline of October 21, 2024.

To sweeten the deal, our Attendee Sweepstakes give you opportunities to win BIG just for registering for the Show! Register now to be automatically entered into weekly prize drawings. Note: Friday-only registrants are not eligible (see sweepstakes rules).

ACT NOW AND REGISTER TODAY! Visit DEMAShow.com as the Show approaches for the latest details on DEMA Show education opportunities, Show-related activities, and other information.

To have DEMA Show news delivered directly to your email, subscribe to the email list for important Show news, announcements, opportunities, and updates.

Quarter 4 2023 Diving Equipment Manufacturing Purchase Index (MPI) Data Now Available

DEMA has released quarter 4, 2023 data for the Diving Equipment Manufacturing Purchase Index (MPI). The data includes New Orders and Inventories in key diving equipment categories.

Data from the newly released MPI data covers quarter 4 (Q4) of 2023 and compares it to Q4 2022 and Q3 2023. The data is available in two different reports, Category and Equipment Type, both of which are available in the DEMA Store.

DEMA’s MPI is unique in that it captures aggregate trend data for New Orders and for Inventory in stock on a quarterly basis.  Participating manufacturers report to an independent third-party administrator (TPA) to ensure their data remains confidential and secure. Reporting consists of companies comparing their data points in the current reporting period to those in the previous quarter, as well as to the same quarter during the previous year. 

• New Orders: Reflects the levels of new orders received from customers.
• Inventories: Reflects the changes in inventory levels in stock at the time of the report.

Data is aggregated for all participating companies by the TPA and made available for review. No individual company data is reported. The reported data combines domestic (US) with international information.

For both New Orders and Inventory, the trend data in the available MPI report is read as a percentage from 0 to 100:

• An MPI reading equaling 50 percent indicates no change.
• An MPI reading of less than 50 percent indicates a contraction.
• An MPI greater than 50 percent indicates an expansion of new orders or inventories, as compared with the previous quarter or previous year.

The further from 50 percent (in either direction) the greater the level of change (trend) has occurred during the reporting period. Aggregated data is available on both Equipment Type and Category. The Category definitions can be found within the report and include Soft Goods, Exposure Protection, Hard Goods and Accessories and Bags.  Each Category is further defined within the reports as Equipment Types, and include regulators, BCs, dive computers, fins, masks, snorkels, wetsuits, drysuits, and more.

Reporting companies receive the aggregated data from the TPA that includes all the detailed Equipment Types in the Categories in which they report. These companies also earn seniority space selection points connected to DEMA Show, enabling them to select exhibit space at the Show before other, non-participating companies.  All DEMA Member Manufacturers selling equipment included in the study are eligible to participate.

DEMA Members can download the broad Category reports at no cost, and non-members can pay a non-member rate for this data.  DEMA Members also have access to more detailed Equipment Type data at member rates, while others can purchase this data at non-member rates. Both the Category and Equipment Type are available in the DEMA Store. 

DEMA is excited to again make valid manufacturing data available for the Industry! For more information, see the MPI reports for Q4 2023.

Interested in participating? If your company manufactures or distributes equipment types being reported, apply to be part of the MPI here.

Update on the DIVE BOAT Act

Even with the ongoing dysfunction in Washington, DEMA continues its efforts to push the DIVE BOAT Act forward. Our team developed policy language with the support of outside actuaries to provide dive boat and shop operators with much needed commercial insurance relief. 

Since the beginning of 2024, DEMA’s team has been meeting with Members of Congress to help them understand the real-world costs that operators and consumers face as a result of the Small Passenger Vessel Act, which was included in the 2023 National Defense Authorization. Our initial efforts focused on including the DIVE BOAT Act in the 2024 U.S. Coast Guard Reauthorization. However, the Senate has yet to draft its proposed legislation. Given this lapse by Congress, DEMA is exploring other legislative “vehicles” that must be passed.  

You may have seen from the news that this has been the least productive Congress in post-WW2 history, with fewer than 40 bills passed during the last 14 months. For comparison, the prior record for the most “do nothing Congress” was in 2013-2014, with 72 bills. However, DEMA is forging ahead and have instead only redoubled our efforts to educate Members and Senators about the challenges our community face. 

We still need your help to spread word to policymakers and consumers across the country. Now is a great time to leverage DEMA’s social media campaign materials to educate the community about the reason for increased costs and ask for their support of the DIVE BOAT Act with divers planning for Spring and Summer Vacations.

ACCESS DEMA’S CAMPAIGN MATERIALS AND SHARE

If you haven’t yet contacted your U.S. House Representative or two U.S. Senators, please do so today!

CONTACT YOUR LEGISLATORS 

Additional Rooms in the DEMA Show Hotel Block Now Available!

 ** Exclusive Rates Await Participants at Westgate Las Vegas Resort & Casino and Renaissance Las Vegas Hotel – Book Now to Secure Your Stay **

	Westgate Las Vegas Resort & Casino (Official Host Hotel)
	Renaissance Las Vegas Hotel

In response to member requests due to DEMA Show 2024 overlapping with qualifying activities for the 2024 Formula 1 Las Vegas Grand Prix, the Official DEMA Show 2024 hotel block opened in mid-February. The block offers thousands of room nights negotiated at exclusive rates for DEMA Show participants at the Westgate Las Vegas Resort & Casino (Official Host Hotel) and Renaissance Las Vegas Hotel. Although there are substantial rooms nights available at the Westgate, as promised during DEMA’s January Town Hall, DEMA has expanded the original block at the Renaissance Las Vegas Hotel with new rooms contracted and ready for booking NOW.

As always, DEMA advises all attendees and exhibitors to book within the DEMA Show hotel block as soon as possible, but doing so will be especially important in 2024 with the Formula 1 race taking place shortly after DEMA Show. Hotel rooms in the DEMA Show block will be available only until about 30 days prior to DEMA Show 2024, at which time DEMA must allow the hotels to sell the rooms on the open market (including to Formula 1 attendees). Bookings made in the DEMA Show hotel block are exclusive to DEMA Show 2024 participants and will be verified against DEMA Show Registration.

Please book within the DEMA Show Hotel Block now to secure your stay.

Additionally, with DEMA Show just over 250 days away, DEMA suggests that DEMA Show participants start looking at their flight options for the Show and consider booking flights as soon as possible. Harry Reid International Airport is the main airport in Las Vegas and is 3.5 miles from the Las Vegas Convention Center. Additional travel information is available on DEMAShow.com.

For answers to frequently asked questions pertaining to DEMA Show’s hotel block, the Formula 1 race, current floorplan, and more, visit DEMA’s designated DEMA Show FAQs page.