** Unlock Valuable Data on Open Water Divers, Continuing Education Divers, Equipment Buyers, and Dive Travel Enthusiasts **
In January, DEMA released its latest detailed demographic and life stage analyses, offering an in-depth look at divers across four key activity segments: Open Water Divers, Continuing Education Divers, Dive Equipment Buyers, and Dive Travel Buyers. Now, we’re making it even easier for the industry to access these valuable insights—DEMA has just released a series of FREE infographics summarizing the key findings of this extensive research.
These reports and infographics provide critical data on the demographics and psychographics of divers, including their geographic distribution, income levels, home ownership and value, education, family life stages, and other behavioral patterns that influence their recreational activities. Understanding your customer has never been more essential, and these insights are designed to help dive businesses tailor their marketing, sales, and engagement strategies for maximum impact.
The infographics for Open Water Divers, Continuing Education Divers, Dive Equipment Buyers, and Dive Travel Buyers are available at no cost to the industry.
For those seeking even deeper insights, the full reports can be purchased online—DEMA Members can access them for just $59 each, while non-members can purchase them for $249 each. As an added benefit, 2025 DEMA Members who join by March 31, 2025, are eligible to receive one complimentary report.
To claim your complimentary report, contact Membership Manager Alicia Vasquez at alicia@dema.org or call (858) 616-6408. Ready to elevate your business with exclusive industry insights? Become a 2025 DEMA Member online here.
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