PROMOTE CONTINUING EDUCATION AND LOCAL DIVING USING THE UNDERWATER TREASURE HUNTING GAME OF DIVECACHING

Underwater Treasure Hunt Provides Retailers with Opportunities to Offer Customers Compass Navigation & Search and Recovery Courses

The summer dive season is in full swing and retail store owners, store staff and instructors are searching for new ways to engage their customers and encourage them to take their dive skills to the next level. DiveCaching is the perfect activity to help you promote local diving within your community and encourage your current customers to refine and further develop their diving skills.

DiveCaching, an underwater treasure hunt for certified scuba divers, is designed to help support fun local diving and includes the use of technology and a few basic diving skills such as navigation, buoyancy control and search and recovery techniques. Using DiveCaching, retailers can promote a fun and simple local diving activity and encourage their customers to improve their treasure-hunting skills by enrolling in continuing education classes. DiveCaching gives divers a new and unique reason to get back in the water and improve all their diving skills, as well as update their diving equipment for the season.

Along with maintaining proper buoyancy, using an underwater compass is extremely useful when searching for these underwater treasures. Divers hiding caches typically provide compass headings and distances as part of the DiveCaching descriptions, and divers have a greater chance of finding the DiveCache by knowing how to use the compass properly. Since the typical GPS device cannot pick up satellite signals through the surface of the water and the level of precision for most GPS devices will require some searching for the DiveCache, learning how to use underwater search patterns while maintaining neutral buoyancy and kicking properly will increase your chances of finding the DiveCache. Divers can improve their buoyancy skills and learn a number of search techniques from their instructor and retail store that will help them locate the DiveCache, even in low visibility.

“DiveCaching is fun all on its own and is the perfect reason to get divers to refresh the navigation and buoyancy skills they learned in their entry-level scuba classes and promote additional training in navigation and search and recovery classes,” commented Tom Ingram, Executive Director of DEMA. “Our Member retailers are always looking for fresh ideas to get their customers coming back to further their dive education. DiveCaching accomplishes this and much more! From combined DiveCaching and Geocaching activities for the entire family to DiveCaching puzzles and contests like DEMA’s pilot DiveCaching promotion, the Diving for Texas Treasure Challenge, DiveCaching is a great new activity that can benefit divers and Dive Industry professionals alike!”

For more information on how to promote continuing education with DiveCaching visit www.DiveCaching.orgor DEMA Members can log into their Member Dashboard to access the Member-Only DiveCaching Toolkit (located under “Research and Educational Guides”).