Wednesday, August 29, 2018

Ernie Brooks and Margo Peyton to Receive DEMA’s 2018 Reaching Out Award

** Honorees to be Recognized at the 2018 DEMA Awards Party **

The Diving Equipment and Marketing Association is pleased to announce that Ernie Brooks and Margo Peyton are the newest inductees to DEMA’s Hall of Fame and the 2018 recipients of DEMA’s Reaching Out Award. The Dive Industry will celebrate at the 30th annual DEMA Award’s Party, taking place in Las Vegas, Nevada on November 16, 2018, 
First presented in 1989, DEMA’s Reaching Out Award honors members of the diving community whose significant contributions to the sport have elevated the industry on all levels. This year’s recipients will be joining an extraordinary list of distinguished past honor these recipients and reveal this year’s recipient of the Wave Makers Award. Join us at this year’s Black & White inspired evening as we honor these outstanding members of the diving community.
ERNIE BROOKS was one of the pioneers in underwater photography. Over the course of his career as photographer, he has won numerous awards for his stunning black and white images. His most recent awards were the 2003 Hans Hass Diving Adventure Award; the 2005 International Scuba Diving Hall of Fame; Legend of the Sea in 2012; and in 2017, his induction into the International Photography Hall of Fame.
He is a member of the Professional Photographers of America and is one of forty photographers in the world admitted to the prestigious Camera Craftsmen of America. His photography, together with the work of Ansel Adams and Dorothy Kerper Monnely, was recently featured in a traveling exhibit, Fragile Waters.
Brooks succeeded his father as President of Brooks Institute of Photography, and it was he who began and led its successful underwater photography program. Brooks took his first underwater image in 1949 and never looked back. At 83 years old, he still dives occasionally and always with camera in hand.
Despite all the recognition he has received, he prefers to be remembered as a mentor to many of today’s most notable underwater photographers whom he counts as treasured friends.
MARGO PEYTON is a pioneer and leader in the family dive training and travel market. As the owner and founder of Family Dive Adventures/Kids Sea Camp and 501c Ocean Wishes, Peyton’s mission to help families disconnect from their virtual worlds and reconnect to each other through diving and travel, has done much to help grow the industry. Since its inception in 2000, Kids Sea Camp spans 13 countries and is responsible for more than 7,000 youth diver certifications including special needs adults and children.
Peyton is a member the Women Divers Hall of Fame; a PADI Ambassadiver; a member of the PADI Youth Advisory Committee; and on the Family Travel Association’s (FTA) board of advisors, acting initially as the sole representative for the diving industry. She is recognized as an industry authority on youth diver education and nearly every industry dive publication seeks Peyton’s expertise for family travel and youth-related articles. Peyton also provides scholarships, training grants and internships for the next generation of divers and contributes to and sponsors a variety of conservation programs that address issues like marine habitat conservation and shark protection.
Peyton inspires people of all ages and has been instrumental in growing the dive industry by inspiring younger generations and their families.
DEMA congratulates Ernie Brooks and Margo Peyton for their exemplary, life-long service to our Industry.

Further details about the 2018 DEMA Awards Party are available on the DEMA Show websitewhere interested parties can purchase individual tickets from the DEMA Show registration system. Unique sponsorship opportunities and VIP reserved seating for tables of 10 are also available by contacting Colleen Vasquez at

Wednesday, August 8, 2018

DEMA Board of Directors to Meet in San Diego, CA for Board Meeting on August 16th and 17th

DEMA’s 2018 Board of Directors will meet on August 16th and 17th to strategize ways to help grow our Industry and maximize DEMA’s benefits for Members. Topics for discussion will include the Association’s goals for 2019; DEMA Show; DEMA’s consumer marketing campaign, Go Dive Now; how DEMA can serve the needs of the industry worldwide; and more.
 Day one of the Board meeting will begin with the Board approving reports from past and completed activities as part of the “consent agenda.”  For August, the consent agenda will include:
  • DEMA Show 2018 Update
  • Membership Update
  • Public Policy Update
  • Go Dive Now Program Update
  • Go Dive Now Pool Update
  • 2018 Q2 Financial Summary and Manufacturer’s Fund Report
Following approval of the consent agenda, the Board will discuss DEMA’s goals for 2019 including: Go Dive Now marketing strategy and promotions, retailer education opportunities at DEMA Show and beyond, research programs, public policy initiatives, and other relevant topics. Day one will conclude with the Board covering any consent agenda items that require further discussion.
 Day two will provide the Board Members with time to discuss how the goals set during the previous day can be fulfilled, as well as how DEMA can continue to promote the business interests of members and the industry. The Board of Directors Meeting will conclude on the afternoon of Friday, August 17th after any new business has been addressed. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of The next Board of Directors Meeting will be held on November 12th in Las Vegas, NV.