Friday, April 28, 2017

YOU'RE INVITED: Join in the Go Dive Now Consumer Marketing Campaign to Reach More Customers

The First Ten Retailers TO REGISTER AND ATTEND the Update at Scuba Show Will Have the Opportunity to Receive $100 from DEMA for Facebook Advertising!
Join DEMA at Scuba Show for this Industry Retailer Update!
  • Date: May 7, 2017
  • 8:00 a.m. to 9:45 a.m. Pacific Time
  • Scuba Show at the Long Beach Convention Center: 300 East Ocean Boulevard, Long Beach, California 90802
DEMA is already advertising on social media in target neighborhoods surrounding every DEMA-Member Store! Find out how using the Go Dive Now campaign can help attract customers to YOUR specific store through search engine, Facebook, Instagram and YouTube ads running in nearby zip codes! 

Bring your laptop so you can log in to the Facebook ads account connected to your Facebook page to place a sample ad onsite! Join us to learn more.
The first 10 DEMA Member retailers present will have the opportunity to receive $100 for Facebook advertising with the Go Dive Now campaign.
REGISTER TODAY

Friday, April 21, 2017

Florida Dive In Day




Each year DEMA sponsors "Dive in Day" at the Florida Capitol giving Members the opportunity to visit the Capitol, showcase their diving-related products and services, as well as promote issues that are important to the scuba diving industry. 

This year's Dive in Day at the Capitol will be Tuesday, April 25th, 2017 from 9 AM- 4 PM.

Florida's 160 legislators; the Governor and his staff; and hundreds of Florida visitors will be at the Capitol during the day. DEMA has reserved the first floor and the third floor of the Capitol to give Florida dive businesses an opportunity to showcase Florida's recreational diving businesses. A mobile aquarium from the Gulf Specimen Lab will be on display to demonstrate the perils caused by the number of lionfish invading our Florida waters. We will also be setting aside time for Members to meet with their state Senator or Representative. 

DEMA will distribute information to these Legislators and visitors that includes the size of the diving industry in Florida and its importance to jobs, tourism and the economy, with a focus on lionfish awareness.  

We look forward to this year's Dive in Day and hope to see you there!

More Free Go Dive Now Images Added Just for You!



DEMA has just added EVEN MORE new Go Dive Now promotional images to the Go Dive Now Member Toolkit! These exciting new images are FREE for DEMA Members to download and use in their marketing and promotional efforts. Entice potential customers with this captivating imagery on your website, throughout your social media pages, and within your emails. 

Log in today to access these and other free Go Dive Now campaign resources!


Stand Out with a Premier Partner Designation on GoDiveNow.com



A listing on the Go Dive Now website is an easy and great way for new customers to find you. Now, DEMA Members and Go Dive Now Campaign Partners can stand out among business listings* on GoDiveNow.com with a "Premier Partner" designation!

Simply click through to request to become an Official Go Dive Now Campaign Partner and your business listing will be upgraded on GoDiveNow.com with your new
"Premier Partner" designation.





*Listings on GoDiveNow.com available for current DEMA Member Retail Stores and Destinations.

Thursday, April 6, 2017

Want More Customers? Then You Need This Video!



Go Dive Now's latest customizable video promotes how simple and fun it can be to become a certified diver and possible in just one week! Breaking down the process into 3 easy steps, this new video helps to ease any hesitation potential new divers might have about the certification process.

Even better - This new video uses a generic closing that allows you to add in YOUR OWN marketing message and/or your business' contact information! 

Also available, are four other customizable videos promoting diving to consumers. These videos are perfect for embedding on your website or sharing on social media.

Wednesday, March 15, 2017

DEMA Board of Directors to Meet in San Diego, CA for Face-to-Face Board Meeting on March 21st & 22nd

DEMA’s Board of Directors will meet on March 21st and 22nd to welcome the newly elected members of the DEMA Board of Directors and strategize ways to help grow our Industry and maximize DEMA’s benefits for Members. Topics for discussion will include DEMA’s consumer marketing campaign, Go Dive Now; research and public policy initiatives; the upcoming DEMA Show; 2017 budget review and Committee planning; and more.
Day one of the Board meeting will begin with the election of Board Officers from among the current Board Members. With officers in place for the year, the Board will approve reports from past and completed activities as part of the “consent agenda.”  For March, the consent agenda will include:
  • November 2016 Board Meeting Minutes
  • DEMA Show 2017 Update
  • Membership Update
  • Public Policy Update
  • 2016 Year End Financial Summary and Manufacturer’s Fund Report
Following approval of the consent agenda, the Board will review proposed tasks and goals for 2017 including: Go Dive Now, DEMA’s new consumer marketing campaign; consumer research initiatives for 2017; proposed public policy initiatives; a recognition program for new/young Industry professionals; goals for DEMA Show 2017; and more. Once all other agenda items from day one are addressed, the Board is scheduled to review the 2017 budget.
Day two of the Board of Directors Meeting will commence with the discussion of Committees for 2017. These Committees will begin to outline their objectives and goals for the year. Each Board Member can volunteer to work in various Committees based upon their areas of expertise and interests. Committees are tactical and the goals of Committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues, and soliciting feedback from Industry stakeholders.  Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation. Additional Committee information is available online.
After final discussion and approval of the budget and programs, the Board of Directors will address any new business and conclude the afternoon of Wednesday, March 22nd. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org. Future 2017 meeting dates will be confirmed during March’s meeting.

Wednesday, March 8, 2017

YOU'RE INVITED: Join the Go Dive Now Consumer Marketing Campaign to Reach More Customers




** The First Ten Retailers to REGISTER AND ATTEND the Update at Beneath the Sea Will Have the Opportunity to Receive $100 from DEMA for Facebook Advertising! **

Join DEMA at Beneath the Sea for this Industry Retailer Update!
  • Date: March 26, 2017
  • 8:00 a.m. to 10:00 a.m. Eastern Time
  • Beneath the Sea, Meadowlands Exposition Center, Secaucus, NJ
DEMA is already advertising on social media in target neighborhoods surrounding every DEMA-Member Store! Find out how using the Go Dive Now campaign can help attract customers to YOUR specific store through search engine, Facebook, Instagram and YouTube ads running in nearby zip codes! 

Bring your laptop so you can log in to the Facebook ads account connected to your Facebook page to place a sample ad onsite! Join us to learn more. The first 10 DEMA Member retailers present will have the opportunity to receive $100 for Facebook advertising with the Go Dive Now campaign.