Friday, November 7, 2014

Insider Tips and Tricks to Help You Make the Most of Your DEMA Show 2014 Experience

Insider Tips and Tricks to Help You Make the Most of Your
DEMA Show 2014 Experience

Featuring over 650 exhibitors and hundreds of educational and networking opportunities, you’re likely to have a jam-packed schedule during DEMA Show 2014.  Below are helpful tips and tricks, both on and off the Show floor that can help you make the most of your experience:

DEMA Member & VIP Member Lounges
All 2014 DEMA Members and their staff have access to a private Member-exclusive lounge, accessible directly from the Show floor.  With meeting tables, electrical outlets and a computer and printer, the Member lounge is a place where Members and their staff can meet, charge their electronics or simply take a break. 
The DEMA Member VIP lounge is open exclusively to 2014 Level 2 and Level 3 DEMA Members and staff with the additional amenities of coffee and water. 
Internet Access
Please note the following options for Internet access during DEMA Show 2014:
  • DEMA provides complimentary Internet access to DEMA Show attendees in the iCafe (located in the DEMA Booth #1558).
  • Gold and platinum DEMA Members can also gain access in the VIP DEMA Member Lounge.
  • The Las Vegas Convention Center (LVCC) provides DEMA Show attendees two complimentary continual hours of public Wi-Fi (512 Kbps service) in the common areas and lobbies of the North Hall per 24-hour period. To access this service, use the network “LVCC Public Internet.”
  • Internet service can be purchased throughout the LVCC for one, three or five days directly from the device that needs to be connected (1.5 Mbps service). To access this service, use the network “10x10 wifi.” Pricing is as follows:
  • 1 day: $79.99
  • 3 days: $139.99
  • 5 days: $239.99
The Mobile App is Back
The DEMA Show 2014 mobile app provides easy-to-use interactive capabilities to enhance the DEMA Show experience including:
  • An all-in-one dashboard to keep you organized with up-to-the-minute Exhibitor, Seminar and Event information
  • A personal scheduler for setting up appointments, seminars and meetings
  • Show maps and a Locate Me feature to help you navigate the Show Floor and Seminar locations
  • Timely alerts and helpful reminders to keep you updated in real-time
  • Attendee & friends features to help you make connections with the thousands of attendees at DEMA Show
  • Social networking links, a video gallery and a shared photo gallery to make sharing your experience easy and fun
  • A listing of local places including dining, entertainment and shopping options
Download the app now!  For iPhone, iPad, iPod or Android phones, visit the App Store or Google Play on your device and search for DEMA Show 2014.  For all other phone types, while on your smartphone, point your mobile browser to

Scooter Service
Wheelchairs and scooters are available via Scootaround, Inc. located in the Central Hall in front of the FedEx Business Center. Reservations required.

Show SpecialsDEMA Show 2014 is committed to providing attendees with exclusive deals, discounts and promotions. Find exclusive exhibitor show specials here before you head to the Show to help you plan a valuable experience.   

Be sure to take advantage of DEMA’s very own Show Special where DEMA Members can save $50 on their 2014 dues by joining onsite and will receive an exclusive DEMA Member portable charger.

Shuttle Service
Due to the close proximity of the North Hall to the Host hotel, limited Shuttle service will be provided to OFFICIAL DEMA SHOW HOUSING BLOCK participants ONLY. The shuttle will provide service between the Westgate Las Vegas Resort & Casino and the North hall. Due to the traffic route the bus must take on crowded Las Vegas streets, it IS possible that during peak times the shuttle could take up to 20 minutes to reach the hall.

In order to gain access to the shuttle official guests in the DEMA Housing Block will receive a shuttle bus pass upon check-in.  This pass is being utilized to ensure proper bus planning and adequate official guest accommodations. If you have any questions please visit the DEMA Booth #1558 for more information. For a complete schedule visit the DEMA Show website.

Tuesday, October 21, 2014

DEMA Announces 2014 DEMA Show Keynote Session Featuring Grant and Shawna Korgan

**World-Record Holder, Athlete & Star of The Current Hosts Thursday’s Opening Session**
DEMA has announced that this year’s DEMA Show Keynote Session will feature Grant Korgan, world-record holding Antarctic Explorer, renowned adventure athlete, scuba diver, author, and motivational speaker.  Korgan will join his wife, wellness expert and life coach, Shawna Korgan to lead this captivating session that will leave you feeling inspired, driven and empowered.  The session will take place on Thursday, November 20th from 8:30 to 9:45 a.m. in Room N254 at the Las Vegas Convention Center in Las Vegas, NV.
“We are honored to have Grant and Shawna Korgan as our Keynote speakers for this year’s DEMA Show,” commented Tom Ingram, Executive Director of DEMA. “They will share with you the universally applicable tools they used to overcome Grant’s life-altering spinal cord injury, and the unbound, and often hidden personal power of overcoming adversity via choosing positivity. Their inspirational and life-impacting keynote presentation will have you walking away with powerful new life tools to enhance both your personal and professional experience.”
After sustaining a spinal cord injury that left him paralyzed from the waist down, adventurer Grant Korgan refused to balk at his new condition because he still had a mission in store. Ten years prior, when his best friend and climbing partner passed away in an avalanche, his parents entrusted Korgan with their son’s equipment, entreating him to continue climbing for him. Spurred by his commitment to his friend as well as the support of his wife, Shawna, Korgan found the strength to rise from his wheelchair and reclaim his active lifestyle, becoming the first spinal cord-injured athlete to ski 80 miles in Antarctica’s South Pole. Today, his is the emerging face of spinal cord recovery and heralds his message of choosing positivity through adversity.
Grant and Shawna can also be seen during Thursday’s 2:00 p.m. premiere of the Make a Hero Foundation’s latest film The Current in Booth #238.  The film showcases the power of diving by featuring inspiring athletes, public figures, athlete ambassadors and military veterans who have participated in our sport.  Join DEMA and the diving Industry as we come together for a morning of motivation and inspiration at DEMA Show 2014.

Wednesday, October 15, 2014

DEMA Announces New Member Benefit to Premiere During DEMA Show 2014

**DEMA Partners with Make A Hero Foundation to Produce Content for Member Use **
DEMA has partnered with Make A Hero Foundation (MAH) to provide content to help promote recreational diving using MAH’s film The Current.  The Current is the second adaptive sports film by Make a Hero, which showcases inspiring adaptive athletes, public figures, athlete ambassadors and military veterans who have donated their efforts in support of this film. “The Current is important to the Diving Industry because it showcases the ‘Healing Power of the Ocean’ through inspiring stories about scuba diving,” explained Producer and Director Kurt Miller, CEO of MAH.
“DEMA is excited about the latest film produced by MAH, and the universal message it carries about the strength of the human spirit,” commented Tom Ingram, Executive Director of DEMA. “By showing the role scuba diving can play in the healing process, it reinforces diving as a sport in which anyone can participate.”
Make A Hero Foundation will be exhibiting at DEMA Show 2014, and premieringThe Current on Thursday at 2:00 p.m. in booth #238.  Plans also call for one or more individuals featured in the film to be available and respond to questions after the premiere.  Additional information on the movie is available on the Make A Hero website.

Importantly, DEMA has partnered with MAH to make the film available to DEMA for use with the Be A Diver Pool Tour, and for members of DEMA to have access for their own promotions of scuba diving.  More details on availability of this inspiring content will be presented during DEMA Show.

Tuesday, September 30, 2014

DEMA Show Venue Selection Explained

**Association Selects Venues Based Upon Required Criteria: Availability, Size, Member Cost Containment and Hotel Pricing**
As the annual trade-only event for the dive industry, DEMA Show attracts almost 10,000 Attendees each year. The Association often receives inquiries from Members asking how the host city and convention facilities are selected.  Simply stated, selection is based on the availability of sites and the needs of Attendees and Exhibitors.
“As an international organization, DEMA consciously works to select a venue that will offer value to all of our constituents, particularly our Members,” commented Tom Ingram, Executive Director of DEMA. “Since venue changes usually require an advance window of three to five years, the Show Committee is always considering new cities to host DEMA Show. In the recent past, DEMA has reviewed proposals from various locations such as Reno, New Orleans, San Diego, Denver and others. Based on the criteria requirements, we will continue to select venues that benefit both Attendees and Exhibitors.”
One variable that restricts city and venue choices is the size of the available convention center.  DEMA Show is one of the “Top 250” trade shows in the US according to Trade Show News NetworkMagazine, requiring between 350,000 and 400,000 gross square feet of contiguous space and with at least 30 meeting room spaces to accommodate daily Exhibitor-sponsored and DEMA-sponsored seminars.  As a result, DEMA Show can only be accommodated in a limited number of US cities.
In a recent Trade Show Executive article listing the largest convention facilities in the US, fewer than 40 centers were shown to be large enough to handle DEMA Show.  Some of those don’t have sufficient contiguous space.  
DEMA is also very concerned with Exhibitor and Attendee costs for participating in the Show, and selecting cities with reasonable hotel and labor costs is of paramount concern.  Another important considerations is making sure that sufficient airlift exists to oblige domestic US and international travelers to DEMA Show.    
Host hotel cost for DEMA Show has always been kept under $200 per night, a rarity for large convention cities and hotels within a short distance to the convention center.  The host hotel criteria includes the need to accommodate up to 12,000 guests with a minimum of 8,500 room-nights (1,800 on peak nights) and be located within a five mile radius of the convention facilities. Additionally, current published industry labor rates for the city must be within 10% of the median current rates for past DEMA Show cities.
In addition to setting the overarching goal of “producing an annual trade event for the industry which services the needs of its stakeholders and produces a successful financial outcome for the association,” ultimately, the DEMA Board makes the final decision on Show locations based on staff research and analysis of available venues. Since 2007, DEMA Show has selected a rotation between Orlando, FL and Las Vegas, NV. Both Orlando and Las Vegas are major airline gateways and their convention centers are ranked within the top five meeting destinations based uponpopularity and size.

The dates for the upcoming shows are as follows:
  • 2015: November 4-7: Orange County Convention Center, South Halls, Orlando, FL
  • 2016: November 16-19: Las Vegas Convention Center, South Halls, Las Vegas, NV
  • 2017: November 1-4: Orange County Convention Center, South Halls, Orlando, FL
  • 2018: November 14-17: Las Vegas Convention Center, South Halls, Las Vegas, NV
  • 2019: October 30 – November 2: Orange County Convention Center, South Halls, Orlando, FL
DEMA continues to review potential new venue cities and facilities that meet the criteria desired by DEMA Members and Show Attendees and Exhibitors.  For more information on DEMA Show visit

Tuesday, September 23, 2014

DEMA Industry Opinion Poll Findings Aid the Florida Fish and Wildlife Conservation Commission (FWC) in Securing Goliath Grouper Moratorium Continuation

**73% of the Industry Agrees with FWC’s Rule to Uphold the Current Moratorium**
Fielded between September 5-9, 2014, data from a DEMA Industry opinion poll was provided to the FWC prior to an important meeting held September 10-11, 2014 in Kissimmee, Florida. During the meeting the FWC reviewed a staff report on the biology, research and management status of goliath grouper.
 “Given the continued scientific uncertainty regarding the recovery of goliath grouper populations, DEMA favors the continuation of the current moratorium on harvest of this species, as we have since 2011,” commented Tom Ingram, Executive Director of DEMA. “However, we do believe it is important to capture the opinions of all diving stakeholders regarding this issue, which is why we conducted this poll on this legislative subject.”

As a result of the meeting, FWC ruled to uphold the current moratorium. The meeting was open to the public, and various dive shop owners attended.  Majority of the dive shops voted to approve the staff recommendation, and testified in favor of the moratorium. No divers argued the favor of allowing harvest of the goliath grouper in Florida.
Ingram concluded, “Legislative involvement is one of the most important functions of DEMA as a trade association. “We are gratified with the response we received from the Industry, and appreciate their input and commitment to support DEMA’s involvement in these legislative issues.”

Tuesday, September 16, 2014

DEMA-Sponsored Seminar Track 3: Sell It Helps DEMA Show Attendees Learn Successful Sales Strategies

DEMA-Sponsored Seminar Track 3: Sell It at DEMA Show 2014 is offering an entire track dedicated to helping attendees learn successful sales and marketing strategies that can impact their bottom line today and in the coming year.  Track 3 offers topics from popular and knowledgeable speakers including Stacy GarrettSenior Account Executive, Southwick Specialty Advertising; Rick Segel, President, Rick Segel & Associates; Tom Shay, Principal, Profits Plus; Wendi Swanson, Senior Consultant, The Freidman Group; Lynn Switanowksi-Barrett, President, Creative Business Consulting and Steve Weaver, CEO, Dream Weaver Travel.  Just some of the seminar topics include:
  • How to Sell Without Selling
  • Making Dive Travel a Profit Center
  • Inventory is NOT Fine Wine, it Doesn’t Get Better with Age – Learning to Maximize Your Inventory
  • Turning Showrooming into Sales in Your Retail Store
  • Customer Lies – “I’ll Be Back,” “I Have to Talk to my Spouse,” and “I Need to Shop Around.” How to Handle and Close Them NOW!
  • Team UP for Success: How to Form a Quality Selling Team
  • “Can I Help You?,” “Are You Finding Everything All Right?” and Other Retail Tragedies
  • Five Secret Steps to Making Sales in the Retail Business and Making Your Sales G.R.E.A.T.
In addition to the sessions within Track 2, attendees will also find Track 1: Understand It, and Track 2: Market It as part of the DEMA-Sponsored Seminar Program packed with a wide spectrum of session topics that are of interest to you and meet your specific needs.
View complete session details and register for the DEMA-Sponsored Seminar package on the DEMA Show website.  2014 DEMA Members can save up to $125 on their seminar package price by registering now, before the early-bird pricing deadline of October 17, 2014.  Become a 2014 DEMA Member today and SAVE!  All attendees are encouraged to make the most of their Show experience by attending these seminars to help your business succeed. 

Wednesday, September 10, 2014

DEMA’s Board of Directors Meets to Review and Discuss Progress for the Association

On August 18th the DEMA Board of Directors participated in a conference call to follow up on the topics that were discussed during the June board meeting. The key issues that were reviewed included the new Retailer Resource Committee, DEMA’s online forum, a discussion of DEMA’s Mission and governance, a possible partnership which could help generate content for DEMA-Member use and Board Member candidate nominations.
“DEMA and the Board have made significant progress in our efforts to have more positive impact on the Industry,” commented Tom Ingram, Executive Director of DEMA. “We will continue to work on the action items that were discussed during our board meeting, as well as strategizing how DEMA can provide more ‘thick value’ for the Industry, increase opportunities for collaboration and help the Industry thrive.”
The board meeting began with the Board’s approval of reports covering past activities as part of the consent agenda. After the approval of the consent agenda, the key topics were discussed and the following actions were taken:
1.     Retailer Resource Committee: This committee was created as a result of the Strategic Learning Session held in April 2014. It focuses on how DEMA can provide appropriate resources and support to dive retailers, including access to education, pertinent and actionable data, and ultimately business growth. It was agreed that the committee should be comprised of approximately 10 Members, and the individuals who accept committee membership will be encouraged to remain on the committee starting in 2014 and continuing into 2015.
2.     DEMA’s Online Forum: The Board agreed to keep the forum in its current format, and DEMA will continue to encourage online discussions as well as monitor the forum as DEMA Show approaches.
3.     DEMA Governance Next Steps: Elections, Membership, Mission: The Board has indicated the need for an outside consultant to assist with a review and update of DEMA’s governance, membership format and mission statement.  DEMA is moving forward with an experienced consultant starting in September, with an anticipated completion of the project’s initial stages by the end of 2014.
4.     Developing Content for Member Use: The Board discussed several possibilities for inexpensively creating content which could be used by DEMA Members to promote recreational diving.  A number of possible partnerships through non-profit organizations were discussed. Proposals are currently under review by DEMA staff.
5.     Board Nominations: The DEMA staff has reached out to DEMA Members with an interest in being potential candidates for the 2015-2017 Board of Directors.  A call for write-ins has also been issued.
The DEMA Board will meet again during November’s DEMA Show.  More information on DEMA’s Board of Directors and Committees is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of