Tuesday, May 17, 2016

DEMA Board of Directors to Meet in San Diego, CA for Quarterly Board Meeting on May 19th and 20th

DEMA’s Board of Directors will meet on May 19th and 20th to strategize ways to help grow our Industry and provide added value for DEMA Members. Topics for discussion will include DEMA’s latest consumer marketing campaign, Go Dive Now; strategic planning; DEMA’s Reaching Out Award nominations; and discussion of new association policies to help DEMA thrive in the future.

Day one of the Board meeting will begin with the Board approving reports from past and completed activities as part of the “consent agenda.”  For May, the consent agenda will include:
  • DEMA Show Update
  • Public Policy Committee Report
  • Board Member Departure Update
  • Membership Update
  • Pool Tour PR Update
  • Q1 Financial Update 
Following approval of the consent agenda, Kristin Valette, Chair of the Consumer Marketing Committee, will provide the Board with an update on DEMA’s latest consumer marketing campaign, Go Dive Now. The Board will then utilize the face-to-face time to strategize how to better benefit members and the Association through potential changes in the DEMA bylaws and policies.  Board Members will also discuss the current Reaching Out Award nominees and voting process, and input received from travel wholesalers regarding how to better educate consumers and vendors on the issues of buying dive travel.  

Day two of the Board of Directors Meeting will commence by allowing the members of one Board Committee and one short-term Task Force to meet and develop their objectives and goals for the year.  Any Board Member can volunteer to work in various Committees based upon their areas of expertise and interests. Committees and Task Forces are tactical and the goals of Committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues, and soliciting feedback from Industry stakeholders.  Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation. Additional Committee information is available online.

After the Committees have concluded their discussions, the Board of Directors will address any new business and conclude the afternoon of Friday, May 20th. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org.

More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard ofwww.dema.org

Tuesday, April 26, 2016

Don't Miss Out on FREE Facebook Advertising in Your Dive Center's Area Generated Through Go Dive Now

DEMA will launch Facebook advertising as part of its Go Dive Now marketing campaign in the upcoming weeks. The zip codes targeted by the campaign will be based upon current DEMA Member physical retail dive centers. If you're a professional retail dive center thinking about joining DEMA, NOW IS THE TIME. Don't miss out on free Facebook advertising in your store's neighborhood from DEMA's Go Dive Now campaign at NO ADDITIONAL COST.

Go Dive Now Needs YOUR Help in Gathering Lifestyle Images & Media

DEMA's new consumer marketing campaign will be launching soon and we need YOUR HELP in collecting media files (photo and video files) that can be used in this multi-faceted advertising and social media marketing campaign.
In particular, we are looking for lifestyle, above water but dive-related photos and footage.  

To have your materials considered, please submit your files by May 6, 2016. Learn more and donate your media files today! 

Over 905,000 Potential Divers Reached by Media Coverage of DEMA’s Be A Diver Pool Tour

**Pool Earns Local Broadcast Coverage on 10 Different News Stations for the 1st Quarter of 2016**
DEMA’s most recognized diver acquisition and awareness program, the Be A Diver Pool Tour, started the new year with a splash by generating over 905,000 view impressions worth more than $256,000. In just under four months, the Pool has already traveled around the country making stops at the Mid America Boat Show in ClevelandTravel + Adventure Shows in Dallas and Washington, D.C.; the Kentucky Sportsman Show; and the Channel 8 News Outdoors Expo and Boat Show in Tampa

“Having the Be A Diver Pool at various cross-marketing consumer shows throughout the U.S. continues to be an effective tool to introduce people to scuba diving,” commented “Big Wave” Dave Reidenbach, DEMA’s Pool Tour Coordinator. “Not only does the media coverage received by the Pool provide a valuable opportunity to promote scuba diving to TV viewers, the Pool provides attendees and potential new divers with the chance to try scuba for themselves. Local dive retailers who volunteer to work the Pool at these events benefit from a unique opportunity to grow their client bases by connecting directly with potential new customers.”
The first five events of the year promoted the Be A Diver Pool and the “try diving” experience as one of the top activities for show attendees. As a result the Pool was featured on news stations WOIO-CBS, WUAB-MY43, WKYC-NBC, WFAA-ABC, KDFW-FOX, KTVT-CBS, WFIE-NBC, WEVV-44 NEWS, WTTA-WB and WFLA-NBC. All ten stations showcased reporters broadcasting from the Pool and interviewing “Big Wave” Dave to discuss the Pool Tour, safety tips on diving, and top dive spots for local diving.
The Pool will continue its tour as a top consumer show feature throughout 2016. Retailers who are interested in participating in a scheduled Pool stop or who may be aware of an event with potential for attracting new divers are encouraged to contact Dave Reidenbach at (920) 205-3657 or bigwavedave@dema.org.
Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, heated Pool. Event attendees are also able to test out some of the latest scuba diving equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not worry about getting wet, since the Be A Diver Pool provides wetsuits, towels, hair dryers and dressing rooms.  

Wednesday, April 6, 2016

DEMA Releases Full Detailed Analysis of U.S. Dive Center Advertising Research

DEMA has announced the release of its detailed analysis of more than 240 dive centers within the U.S. and their advertising behaviors. In order to learn more about these components of the recreational diver market, survey participants responded to "operational" questions as well as questions on advertising activities. This extensive report is FREE to current DEMA Members and available to non-Members for a fee.


DEMA Show Honored as One of the Top 250 U.S. Trade Shows of 2015

Trade Show News Network has released their "2015 TSNN Top 250 Trade Show" list and we are excited to share that DEMA Show was recognized as one of top 250 shows in the U.S. last year! With more than 625 exhibitors, DEMA Show 2015 spanned over 142,000 square feet! Learn more about this recognition and the "Top 250 US Trade Shows of 2015" list! 


Tuesday, March 22, 2016

DEMA Opens Official Hotel Block for DEMA Show 2016 in Las Vegas, NV

**Block Offers Exclusive Savings and Benefits for DEMA Show 2016 Attendees and Exhibitors at the Westgate Las Vegas Resort & Casino **
DEMA Show 2016 will be here before you know it and online hotel reservations for DEMA Show 2016 are now open! To save the most on your DEMA Show 2016 experience, taking place November 16-19 in Las Vegas, NV, book your accommodations in the official DEMA Show block at the Westgate Las Vegas Resort & Casino, featuring exclusive exhibitor and attendee rates and benefits. Reserve your rooms today before the DEMA Show block sells out!
Once again, DEMA Show will feature the Westgate Las Vegas Resort & Casino as this year’s Host Hotel. The Westgate Las Vegas Resort & Casino is conveniently located adjacent to the Las Vegas Convention Center – home to DEMA Show 2016.  Those booking in DEMA’s block at the Westgate will have access to complimentary shuttle service to and from DEMA Show 2016.  Special discounted room rates are available to DEMA Show registrants that make reservations in the official DEMA Show block by Friday, October 7, 2016, so ACT NOW!  Room rates are as follows:
  • $106 Premium (Standard Room) for the following nights:  November 8-24, 2016*
  • $126 Signature (Upgraded Room) for the following nights:  November 8-24, 2016*
*Must be booked by October 7, 2016 in order to receive this exclusive DEMA Show rate.  Based upon availability. Rates are based on double occupancy - an additional charge of $35 per person will be added for any additional people. Tax rate is 12%. Tax rate is not included with room rate. Attendees can opt in to the hotel's resort fees at $22 + 12% per room per night. Includes: Local & Toll Free Calls / Access for two to the Fitness Facility / In-room Safe / In-room Internet for three devices.

Complimentary shuttle service will be provided to official room block guests between the Westgate Resort and Casino and the South Hall of the Las Vegas Convention Center from Wednesday, November 16 through Saturday, November 19. Only DEMA block participants will be provided with the shuttle bus pass required to board the shuttle. Shuttle service is limited to two buses during peak hours and one bus during off peak hours.
A SPECIAL CAUTION ABOUT HOTEL PIRATES!  DEMA would like to caution attendees and exhibitors to be wary when booking accommodations through unauthorized third party vendors claiming to work with DEMA Show.  These unauthorized vendors are often room “pirates” and though they typically offer what appears to be a lower rate than the official block rate, room reservations may be offered at significantly lower quality and may not be available for the duration of your planned stay.  In addition, cancellation policies with these “pirates” are often harsh and unforgiving, resulting in loss of fees or other penalties. Booking within the official DEMA Hotel Block also allows DEMA to negotiate exclusive rates for DEMA Show attendees and exhibitors.  Help DEMA keep your hotel costs down for DEMA Show by booking within DEMA’s official hotel block.