Tuesday, October 16, 2018

Disaster Assistance Program Activated to Aid Show Exhibitors & Buyers Impacted by Hurricane Michael

**Funds Available to Assist DEMA Member Exhibitors and Buyers of DEMA Show 2018 **

The Diving Equipment & Marketing Association (DEMA) announced on October 16, 2018 that the DEMA Executive Committee has approved the activation of the Disaster Assistance Program to assist DEMA-Member Show Exhibitors and Buyers impacted by Hurricane Michael.
DEMA’s Disaster Assistance Program was first created in 2004 and has been used when DEMA-Member companies are impacted by natural disasters which may interfere with their ability to promote their businesses, products, services and destinations. As funds are limited, in this instance, DEMA has earmarked them specifically for DEMA-Member companies who planned to exhibit or buy at DEMA Show 2018 and were negatively impacted by this large storm. Funds are provided to Exhibitors in the affected areas based on their exhibit size and to Buyers in the impacted areas who attend DEMA Show and stay in a DEMA block hotel.
Exhibitors from the areas indicated below are eligible to apply for the funds to help them exhibit at this year’s Show. Buyers who planned to attend DEMA Show can also apply for funds to assist in staying onsite at DEMA Show.  "DEMA’s Disaster Assistance Program funds are available to Member manufacturers, destinations and other industry-related entities to aid them in getting to and exhibiting at DEMA Show 2018,” said Tom Ingram, President and CEO of DEMA.  “Registered Buyers from DEMA Member businesses who are staying in the DEMA hotel block are also eligible for funds to assist in attending DEMA Show so they can buy the products and services they need to keep their businesses in operation.”
Exhibitor Assistance Program: DEMA’s Disaster Assistance Program funds are available to 2018 DEMA-Member Exhibitors who are fully paid by 5:00 PM Pacific time, September 21, 2018, and physically located in the areas listed at the bottom of this notice.
For affected Exhibitors, for each 100 net square feet of exhibit space purchased and paid for by September 21, 2018, DEMA will provide regular Exhibitors with $US 400.00 in assistance.  Funds will be awarded onsite at DEMA Show 2018 to the exhibiting companies who apply and fall within the guidelines deeming them eligible for assistance. Funds are awarded on a first-come, first-served basis up to the maximum available from the DEMA disaster assistance fund. All interested parties must apply for the assistance funds on site at DEMA Show at DEMA Central in Las Vegas, NV prior to close of DEMA Show at 5:00 pm on Saturday, November 17, 2018.
For more information and to receive a DEMA 2018 Disaster Assistance Fund Processing form visit DEMA Central in Booth #1858 at DEMA Show 2018 in Las Vegas, NV. Complete rules for disbursements will be available onsite at DEMA Show.
Attendee Assistance Program:  DEMA Member Buyers who are registered for the Show and staying in the official DEMA Show hotel block at The Westgate Las Vegas Resort are eligible for reimbursement as follows; One registered Buyer from an attending DEMA Member business physically located in the affected areas can receive reimbursement for a one-night hotel stay (single occupancy) in the DEMA hotel block prior to midnight Pacific time, November 16, 2018. The complete rules for disbursement will be available at DEMA Central onsite at DEMA Show 2018. Designated disaster areas eligible for Buyer funds are listed at the bottom of this notice.
The designated Buyer from an affected DEMA Member must apply for the disaster funds and present the receipt for the hotel stay through the DEMA Office prior to close of business on December 6, 2018.   Funds are awarded on a first-come, first-served basis up to the maximum of the DEMA disaster assistance fund.  Exhibitors are not eligible for hotel reimbursement assistance under this program but can receive Exhibitor Assistance as described above. 

Exhibitors and buyers physically located in the following areas may be eligible to apply for assistance:
Florida Counties impacted (emergency declared):
Alachua,Baker, Bay, Bradford, Calhoun, Citrus, Columbia, Dixie, Escambia, Franklin, Gadsden, Gilchrist, Gulf, Hamilton, Hernando, Hillsborough, Holmes, Jackson, Jefferson, Lafayette, Leon, Levy, Liberty, Madison, Manatee, Okaloosa, Pasco, Pinellas, Santa Rosa, Suwannee, Taylor, Union, Wakulla, Walton, and Washington
Georgia Counties impacted (emergency declared): 
Appling, Atkinson, Bacon, Baker, Baldwin, Ben Hill, Berrien, Bibb, Bleckley, Brantley, Brooks, Bryan, Bulloch, Burke, Calhoun, Camden, Candler, Charlton, Chatham, Chattahoochee, Clay, Clinch, Coffee, Colquitt, Cook, Crawford, Crisp, Decatur, Dodge, Dooly, Dougherty, Early, Echols, Effingham, Emanuel, Evans, Glascock, Glynn, Grady, Hancock, Houston, Irwin, Jeff Davis, Jefferson, Jenkins, Johnson, Jones, Lanier, Laurens, Lee, Liberty, Long, Lowndes, Macon, Marion, McIntosh, Miller, Mitchell, Montgomery, Muscogee, Peach, Pierce, Pulaski, Quitman, Randolph, Richmond, Schley, Screven, Seminole, Stewart, Sumter, Talbot, Tattnall, Taylor, Telfair, Terrell, Thomas, Tift, Toombs, Treutlen, Turner, Twiggs, Upson, Ware, Warren, Washington, Wayne, Webster, Wheeler, Wilcox, Wilkinson, and Worth
South Carolina (emergency declared):
The Governor has extended the emergency declaration for the entire state of South Carolina.

Wednesday, October 3, 2018

2018 DEMA Member Update & Annual Meeting is Happening Thursday, November 15th, at DEMA Show

Join us for this informative session led by DEMA's Executive Director, Tom Ingram, on Thursday morning at DEMA Show. Network with fellow industry leaders and DEMA Members, get an update on how DEMA has been working to help our Members, and get insight on the Association's programs and plans for 2019. ALL Attendees and Exhibitors are invited to join us for this information-filled morning - you won't want to miss it!

Thursday, November 15, 2018
8:30 AM - 9:45 AM
Room: N257

Thursday, September 27, 2018

Don't Miss DEMA Show's Keynote Session

This year, DEMA Show 2018's keynote session, Opportunity Rocks: Taking Your Business from Garage Band to in Demand, will feature international speaker, author and engagement guru, Mark Kamp, as he looks at how your business can thrive during periods of change, develop a rock star team, and much more. 

This session will take place on Wednesday, November 14th, from 1:00 - 2:15 p.m. at DEMA Show. Learn more about what this informative and motivating session has to offer you and your business!

Start Planning for DEMA Show with the Mobile App

Enhance your DEMA Show experience with the DEMA Show 2018 Mobile App, now available for download! Look-up Exhibitors, create your own schedule, connect with other Attendees and MUCH MORE! 

The DEMA Show 2018 Mobile App is a native application for iPad, smartphones (iPhone and Android), a hybrid web-based app for Blackberry, and there's also a web-based version of the application for all other web browser-enabled phones. 

If you already have the DEMA Show mobile app with the 2017 app open, go to settings and tap "Exit to Show List". Choose DEMA Show 2018 then tap download.

Thursday, September 13, 2018

Certification Census Data for Q1 & Q2 Now Available

The latest DEMA Certification Census data is now available for the first and second Quarter of 2018. This data includes actual counts from NAUI, PADI and SDI plus an averaged estimate of U.S. open water certifications at non-reporting diver training agencies.

Participating agencies report their data to a third party administrator with DEMA receiving the total counts; DEMA does not see numbers from any one agency.

Complimentary Diver Demographic Infographics Now Available

In April, DEMA released detailed demographic and life stage analyses divided into four separate reports based on different diving consumer activities: Open Water Divers, Continuing Education Divers, Equipment Buyers, and Dive Travelers.
To accompany these detailed reports, DEMA has designed and released FREE infographics summarizing key findings of the research. 

Click the link below to access the free infographics. The individual research reports are free to all DEMA Members and can be purchased by non-members for $249.00 each. Members obtain their free report by logging into their account on DEMA.org and downloading the report found under the "Research & Educational Guides" section of their DEMA Member Dashboard.  Non-members can purchase their report here.

Thursday, September 6, 2018

“Celebrate the Night in Black and White” at the 2018 DEMA Awards Party

“Celebrate the Night in Black and White” at the 2018 DEMA Awards Party

Tuesday, September 4, 2018   (0 Comments
The Dive Industry will come together at the 30th annual DEMA Award’s Partytaking place on November 16, 2018, to honor 2018 Reaching Out Award recipients, Ernie Brooks and Margo Peyton, and to reveal this year’s recipient of the Wave Makers Award. Join us at this year’s Black & White inspired eveningwhich will take place in the Main Ballroom at the Las Vegas Westgate Resort.  Get ready to celebrate the night in your favorite black and/or white party attire with all your friends, business associates, and industry peers! Mark your calendar for an unforgettable evening of entertainment and celebration!
First presented in 1989, the Reaching Out Award honors leaders in the diving community whose significant contributions to the sport have elevated the industry on all levels. Areas of contribution have included equipment design, exploration, photography, publishing, retailing, science, training, travel and water safety. This year’s recipients will be joining an extraordinary list of distinguished past Honorees.
The Wave Makers Award was first introduced in 2017 and aims to recognize professionals who have been working in the industry for five years or less and have made a significant contribution to the industry during that time. The Wave Makers Award encourages the Industry to support a culture that fosters innovative thinking and encourages engagement with the association and industry by new professionals.
Get your tickets today when you register for DEMA Show as prices will increase after October 12th and are only available while supplies last. Additional information about the 2018 DEMA Awards Party including ticket pricing and event details are available on the DEMA Show website. For sponsorship opportunities and VIP reserved seating for tables of 10, please contact Colleen Vasquez at colleen@dema.org.  
2017 DEMA Awards Party
 2017 DEMA Awards Party