DEMA’s Board of Directors will meet on May 19th and 20th to strategize ways to help grow our Industry and provide added value for DEMA Members. Topics for discussion will include DEMA’s latest consumer marketing campaign, Go Dive Now; strategic planning; DEMA’s Reaching Out Award nominations; and discussion of new association policies to help DEMA thrive in the future.
Day one of the Board meeting will begin with the Board approving reports from past and completed activities as part of the “consent agenda.” For May, the consent agenda will include:
- DEMA Show Update
- Public Policy Committee Report
- Board Member Departure Update
- Membership Update
- Pool Tour PR Update
- Q1 Financial Update
Following approval of the consent agenda, Kristin Valette, Chair of the Consumer Marketing Committee, will provide the Board with an update on DEMA’s latest consumer marketing campaign, Go Dive Now. The Board will then utilize the face-to-face time to strategize how to better benefit members and the Association through potential changes in the DEMA bylaws and policies. Board Members will also discuss the current Reaching Out Award nominees and voting process, and input received from travel wholesalers regarding how to better educate consumers and vendors on the issues of buying dive travel.
Day two of the Board of Directors Meeting will commence by allowing the members of one Board Committee and one short-term Task Force to meet and develop their objectives and goals for the year. Any Board Member can volunteer to work in various Committees based upon their areas of expertise and interests. Committees and Task Forces are tactical and the goals of Committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues, and soliciting feedback from Industry stakeholders. Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation. Additional Committee information is available online.
After the Committees have concluded their discussions, the Board of Directors will address any new business and conclude the afternoon of Friday, May 20th. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of www.dema.org.