Friday, April 28, 2017

YOU'RE INVITED: Join in the Go Dive Now Consumer Marketing Campaign to Reach More Customers

The First Ten Retailers TO REGISTER AND ATTEND the Update at Scuba Show Will Have the Opportunity to Receive $100 from DEMA for Facebook Advertising!
Join DEMA at Scuba Show for this Industry Retailer Update!
  • Date: May 7, 2017
  • 8:00 a.m. to 9:45 a.m. Pacific Time
  • Scuba Show at the Long Beach Convention Center: 300 East Ocean Boulevard, Long Beach, California 90802
DEMA is already advertising on social media in target neighborhoods surrounding every DEMA-Member Store! Find out how using the Go Dive Now campaign can help attract customers to YOUR specific store through search engine, Facebook, Instagram and YouTube ads running in nearby zip codes! 

Bring your laptop so you can log in to the Facebook ads account connected to your Facebook page to place a sample ad onsite! Join us to learn more.
The first 10 DEMA Member retailers present will have the opportunity to receive $100 for Facebook advertising with the Go Dive Now campaign.

Friday, April 21, 2017

Florida Dive In Day

Each year DEMA sponsors "Dive in Day" at the Florida Capitol giving Members the opportunity to visit the Capitol, showcase their diving-related products and services, as well as promote issues that are important to the scuba diving industry. 

This year's Dive in Day at the Capitol will be Tuesday, April 25th, 2017 from 9 AM- 4 PM.

Florida's 160 legislators; the Governor and his staff; and hundreds of Florida visitors will be at the Capitol during the day. DEMA has reserved the first floor and the third floor of the Capitol to give Florida dive businesses an opportunity to showcase Florida's recreational diving businesses. A mobile aquarium from the Gulf Specimen Lab will be on display to demonstrate the perils caused by the number of lionfish invading our Florida waters. We will also be setting aside time for Members to meet with their state Senator or Representative. 

DEMA will distribute information to these Legislators and visitors that includes the size of the diving industry in Florida and its importance to jobs, tourism and the economy, with a focus on lionfish awareness.  

We look forward to this year's Dive in Day and hope to see you there!

More Free Go Dive Now Images Added Just for You!

DEMA has just added EVEN MORE new Go Dive Now promotional images to the Go Dive Now Member Toolkit! These exciting new images are FREE for DEMA Members to download and use in their marketing and promotional efforts. Entice potential customers with this captivating imagery on your website, throughout your social media pages, and within your emails. 

Log in today to access these and other free Go Dive Now campaign resources!

Stand Out with a Premier Partner Designation on

A listing on the Go Dive Now website is an easy and great way for new customers to find you. Now, DEMA Members and Go Dive Now Campaign Partners can stand out among business listings* on with a "Premier Partner" designation!

Simply click through to request to become an Official Go Dive Now Campaign Partner and your business listing will be upgraded on with your new
"Premier Partner" designation.

*Listings on available for current DEMA Member Retail Stores and Destinations.

Thursday, April 6, 2017

Want More Customers? Then You Need This Video!

Go Dive Now's latest customizable video promotes how simple and fun it can be to become a certified diver and possible in just one week! Breaking down the process into 3 easy steps, this new video helps to ease any hesitation potential new divers might have about the certification process.

Even better - This new video uses a generic closing that allows you to add in YOUR OWN marketing message and/or your business' contact information! 

Also available, are four other customizable videos promoting diving to consumers. These videos are perfect for embedding on your website or sharing on social media.