Thursday, September 27, 2018

Don't Miss DEMA Show's Keynote Session

This year, DEMA Show 2018's keynote session, Opportunity Rocks: Taking Your Business from Garage Band to in Demand, will feature international speaker, author and engagement guru, Mark Kamp, as he looks at how your business can thrive during periods of change, develop a rock star team, and much more. 

This session will take place on Wednesday, November 14th, from 1:00 - 2:15 p.m. at DEMA Show. Learn more about what this informative and motivating session has to offer you and your business!

Start Planning for DEMA Show with the Mobile App

Enhance your DEMA Show experience with the DEMA Show 2018 Mobile App, now available for download! Look-up Exhibitors, create your own schedule, connect with other Attendees and MUCH MORE! 

The DEMA Show 2018 Mobile App is a native application for iPad, smartphones (iPhone and Android), a hybrid web-based app for Blackberry, and there's also a web-based version of the application for all other web browser-enabled phones. 

If you already have the DEMA Show mobile app with the 2017 app open, go to settings and tap "Exit to Show List". Choose DEMA Show 2018 then tap download.

Thursday, September 13, 2018

Certification Census Data for Q1 & Q2 Now Available

The latest DEMA Certification Census data is now available for the first and second Quarter of 2018. This data includes actual counts from NAUI, PADI and SDI plus an averaged estimate of U.S. open water certifications at non-reporting diver training agencies.

Participating agencies report their data to a third party administrator with DEMA receiving the total counts; DEMA does not see numbers from any one agency.

Complimentary Diver Demographic Infographics Now Available

In April, DEMA released detailed demographic and life stage analyses divided into four separate reports based on different diving consumer activities: Open Water Divers, Continuing Education Divers, Equipment Buyers, and Dive Travelers.
To accompany these detailed reports, DEMA has designed and released FREE infographics summarizing key findings of the research. 

Click the link below to access the free infographics. The individual research reports are free to all DEMA Members and can be purchased by non-members for $249.00 each. Members obtain their free report by logging into their account on and downloading the report found under the "Research & Educational Guides" section of their DEMA Member Dashboard.  Non-members can purchase their report here.

Thursday, September 6, 2018

“Celebrate the Night in Black and White” at the 2018 DEMA Awards Party

“Celebrate the Night in Black and White” at the 2018 DEMA Awards Party

Tuesday, September 4, 2018   (0 Comments
The Dive Industry will come together at the 30th annual DEMA Award’s Partytaking place on November 16, 2018, to honor 2018 Reaching Out Award recipients, Ernie Brooks and Margo Peyton, and to reveal this year’s recipient of the Wave Makers Award. Join us at this year’s Black & White inspired eveningwhich will take place in the Main Ballroom at the Las Vegas Westgate Resort.  Get ready to celebrate the night in your favorite black and/or white party attire with all your friends, business associates, and industry peers! Mark your calendar for an unforgettable evening of entertainment and celebration!
First presented in 1989, the Reaching Out Award honors leaders in the diving community whose significant contributions to the sport have elevated the industry on all levels. Areas of contribution have included equipment design, exploration, photography, publishing, retailing, science, training, travel and water safety. This year’s recipients will be joining an extraordinary list of distinguished past Honorees.
The Wave Makers Award was first introduced in 2017 and aims to recognize professionals who have been working in the industry for five years or less and have made a significant contribution to the industry during that time. The Wave Makers Award encourages the Industry to support a culture that fosters innovative thinking and encourages engagement with the association and industry by new professionals.
Get your tickets today when you register for DEMA Show as prices will increase after October 12th and are only available while supplies last. Additional information about the 2018 DEMA Awards Party including ticket pricing and event details are available on the DEMA Show website. For sponsorship opportunities and VIP reserved seating for tables of 10, please contact Colleen Vasquez at  
2017 DEMA Awards Party
 2017 DEMA Awards Party