The past month has been a complete whirlwind. Having attended my very first DEMA Show, I am even more impressed with the professionalism of the Diving Industry! What a fun, intelligent, passionate and welcoming group of people! I met so many incredible individuals and can’t wait to see you all again in Florida for DEMA Show 2013!
Being this was my first Show, I quite honestly didn’t know what to expect. One of the Show features I was most excited about was the opportunity to attend educational seminars and learn from experts of their field. Being the social media fiend that I am, I was eager to attend Evolving Social Media Realities: What You Need to Know with Jason Heller, CEO, Agiliti. He was such an engaging speaker and had so many great ideas; I couldn’t help but take feverish notes so I could share some of them with all of you!
Facebook & Exposure
Did you know that only 15% of your followers ever actually see the content your business or brand page posts? Much of this is due to a complicated algorithm that determines who sees what. The whole thing is -quite honestly- beyond my understanding, but there are apps and programs that can help make it easy for those of us that “don’t do numbers.” Jason spoke about EdgeRank Checker, which is described on their website as “an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores.”
Did you know that only 15% of your followers ever actually see the content your business or brand page posts? Much of this is due to a complicated algorithm that determines who sees what. The whole thing is -quite honestly- beyond my understanding, but there are apps and programs that can help make it easy for those of us that “don’t do numbers.” Jason spoke about EdgeRank Checker, which is described on their website as “an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores.”
With EdgeRank Checker’s free plan, you have access to information like your EdgeRank score, the best average day of the week, worst average day of the week and more. And of course the paid PRO plan has even more insightful data for you to refer to like post grading, industry report, best day + best time + best keyword, and more.
Be sure to check out EdgeRank Checker to see how the free or PRO plans can help you maximize your Facebook efforts!
Track Your Brand
Curious to know what people are saying about you, your business, or brand online? Socialmention* is a great, FREE tool that can help you do just that! You can even use it to see what people are saying about your competition. ;)
How Are My Tweets Doing?
I love Jason’s suggestion for a program that can help track your Twitter analytics: Crowdbooster provides you information on your retweets, impressions, replies, follower growth, influential followers, top retweeters, mentions, and more. What I appreciate is that you can switch between displaying information in table or graph form. Being a visual learner, I love the information being provided in a graph so I can quickly see how our Tweets are doing.
After setting up my account, Crowdbooster sent me an email informing me of the 3 best times to schedule tweets for today. LOVE IT!
Give some of these programs a peak and see if they would be a good fit for you and your social media efforts. The added work can certainly pay off as you start to see increased engagement.
And if you know of any other good resources, please share them here!
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