** Subscription Provides Streamlined Access to Industry Insights **
For over two decades, the Diving Equipment and Marketing Association (DEMA) has been at the forefront of providing vital industry data. In an effort to streamline access to invaluable insights, DEMA is thrilled to announce the launch of its subscription service for the Quarterly Certification Census.
Since its inception in 2003, the Certification Census has served as a cornerstone report, meticulously tracking Open Water level certifications issued to those in the U.S. and U.S. territories. For purposes of this study, only certifications at the “Open Water” level are counted for the quarter in question. The definition of “Open Water” level certifications is based on the original standard for entry-level training as specified by ANSI Z86.3 which states that “entry level training” is defined as:
"The initial course of scuba instruction leading to diver certification, issued by a nationally recognized training organization. Successful completion of a course that meets or exceeds the requirements of this standard qualifies an individual to procure air, equipment, and other diving services and to engage in recreational open water diving without the direct or indirect supervision of a certified instructor of scuba diving."
This definition effectively excludes any entry-level certification or diving experience that requires supervision of divemasters/dive cons, assistant instructors, or instructors. It includes only those certifications which are considered both “entry-level” and which also allow the individual to dive independently of direct or indirect supervision.
Three subscriptions will be made available, each providing unique access and benefits to subscribers.
Members-Only Subscription - No Cost
Current DEMA Members can subscribe at no cost to the Certification Census data being reported by NAUI, PADI, SEI and TDI/SDI. The Quarterly Certification Census data will be emailed directly to the subscriber as soon as it becomes available.
Included in the quarterly data:
- Graphical representation of the number of open water certifications and estimates from all reporting training organizations, as aggregated by DEMA’s third party administrator (TPA).
- Quarterly state by state count for the time period.
- In addition to the quarterly data, renewed DEMA Members who subscribe prior to the end of the second quarter of 2024* will gain access to certification totals from the past five years—an exclusive Member benefit. *Subsequent years will require subscribers to renew their subscription prior to the beginning of the second quarter of the year.
📧 CURRENT DEMA MEMBERS CAN SUBSCRIBE HERE.
Non-Members Quarterly State-By-State Subscription - $89.00
As in the past, non-members can continue to pay a non-member rate to receive the quarterly state-by-state data being reported by NAUI, PADI, SEI and TDI/SDI. The Quarterly Certification Census data will be emailed directly to the subscriber as soon as it becomes available.
Included in the quarterly data:
- Graphical representation of the number of open water certifications and estimates from all reporting training organizations, as aggregated by DEMA’s TPA.
- Quarterly state by state count for the time period.
📧 NON-MEMBERS CAN SUBSCRIBE HERE.
Non-Members Summary-By-Quarter Subscription - No Cost
As has been the case since 2003, non-members can receive a summary-by-quarter report each quarter at no cost.
Included in the quarterly data:
- Graphical representation of the number of open water certifications and estimates for the time period, from all reporting training organizations, as aggregated by DEMA’s TPA.
📧 NON-MEMBERS CAN SUBSCRIBE HERE.
For all subscribers, it is advantageous to subscribe early to the Census—only subscribers will have access to the current quarterly data.
DEMA MEMBERS: To subscribe to DEMA’s Certification Census, click here to log into your DEMA Member account (or renew/join) and complete the subscription form.
