The Diving Equipment & Marketing Association (DEMA) is proud to announce the launch of a powerful new member benefit: the Neighborhood Brief, an individualized, business-specific market insight report designed to help brick-and-mortar dive retailers and travel stores in the United States understand their local customer base and grow their business more strategically.
Available at no cost to A4 and A5 DEMA Members in the U.S. who join or renew by August 15, 2025, the Neighborhood Brief delivers data about consumers who live nearby the dive operation, including demographics and behaviors, giving dive professionals the information they need to better target their marketing and outreach efforts.
“Knowing your market is key to reaching the right customers and maximizing business impact,” said Tom Ingram, President & CEO of DEMA. “The Neighborhood Brief empowers dive operators to make data-driven decisions based on who’s most likely to be interested in diving in their specific geographic area.”
Each individualized report includes detailed insights based on the business's primary physical location (street address and ZIP code), helping retailers:
- Identify where the most likely dive consumers live
- Focus marketing campaigns and community outreach efforts
- Align messaging with local demographics and behaviors
- Make strategic decisions about growth and development
- No additional steps are required for eligible U.S. Members to receive this benefit.
Neighborhood Briefs will be delivered automatically via email in the order in which 2025 DEMA Membership is established.
To help dive professionals understand how to use the report, DEMA has released a short, on-demand webinar featuring Ingram. Viewers will learn how to interpret the Brief and apply its insights in real-world marketing and business strategies. Non-Members can view the webinar here, and current DEMA Members can log in to their account and access the video directly.
DEMA encourages non-members in the U.S. to take advantage of this limited-time opportunity by learning more about the benefits of becoming a DEMA Member and joining by August 15, 2025. The Neighborhood Brief is just one of many exclusive benefits that membership provides to support the growth and success of dive industry professionals.
