New DIVE BOAT Act Campaign Images Added!

 

DEMA continues to work with Members of the U.S. Congress and their staff to provide business operators with much-needed insurance premium relief, BUT WE NEED YOUR HELP in generating awareness and support for The DIVE BOAT Act. Last year, DEMA designed a set of social media campaign materials and asked for your help spreading the message. A new batch of graphics has just been added to the campaign materials! We ask that you share these new campaign images with your social media followers, asking for their support of The DIVE BOAT Act. Download the NEW materials and start sharing them today!

 

GET CAMPAIGN MATERIALS

Nominate a Rockstar Employee for the 2024 Wave Makers Award

DEMA is now accepting nominations for the 2024 Wave Makers Award. These annual awards recognize new professionals in the diving industry who are rising to the top and making a difference in our industry. 

Nominations for the Wave Makers Award are being accepted until Monday, August 5, 2024.

Honorees will be recognized at the Annual Membership Meeting taking place on November 20, 2024 during DEMA Show 2024 in Las Vegas, NV.

Learn more, check out our past recipients, and submit a nomination!

SUBMIT A NOMINATION

Quarter 1, 2024 Diving Equipment Manufacturing Purchase Index (MPI) Data Now Available

 DEMA has released quarter 1, 2024 data for the Diving Equipment Manufacturing Purchase Index (MPI). The data includes New Orders and Inventories in key diving equipment categories.

Data from the newly released MPI data covers quarter 1 (Q1) of 2024 and compares it to Q1 2023 and Q4 2023. The data is available in two different reports, Category and Equipment Type, both of which are available in the DEMA Store.

DEMA’s MPI is unique in that it captures aggregate trend data for New Orders and for Inventory in stock on a quarterly basis.  Participating manufacturers report to an independent third-party administrator (TPA) to ensure their data remains confidential and secure. Reporting consists of companies comparing their data points in the current reporting period to those in the previous quarter, as well as to the same quarter during the previous year. 

• New Orders: Reflects the levels of new orders received from customers.
• Inventories: Reflects the changes in inventory levels in stock at the time of the report.

Data is aggregated for all participating companies by the TPA and made available for review. No individual company data is reported. The reported data combines domestic (US) with international information.

For both New Orders and Inventory, the trend data in the available MPI report is read as a percentage from 0 to 100:

• An MPI reading equaling 50 percent indicates no change.
• An MPI reading of less than 50 percent indicates a contraction.
• An MPI greater than 50 percent indicates an expansion of new orders or inventories, as compared with the previous quarter or previous year.

The further from 50 percent (in either direction) the greater the level of change (trend) has occurred during the reporting period.

Aggregated data is available on both Equipment Type and Category. The Category definitions can be found within the report and include Soft Goods, Exposure Protection, Hard Goods and Accessories and Bags.  Each Category is further defined within the reports as Equipment Types, and include regulators, BCs, dive computers, fins, masks, snorkels, wetsuits, drysuits, and more.

Reporting companies receive the aggregated data from the TPA that includes all the detailed Equipment Types in the Categories in which they report. These companies also earn seniority space selection points connected to DEMA Show, enabling them to select exhibit space at the Show before other, non-participating companies. All DEMA Member Manufacturers selling equipment included in the study are eligible to participate.

DEMA Members can download the broad Category reports at no cost, and non-members can pay a non-member rate for this data.  DEMA Members also have access to more detailed Equipment Type data at member rates, while others can purchase this data at non-member rates. Both the Category and Equipment Type are available in the DEMA Store.

DEMA is excited to again make valid manufacturing data available for the Industry! For more information, see the MPI reports for Q1 2024.

Interested in participating? If your company manufactures or distributes equipment types being reported, apply to be part of the MPI here.

Boost Your Brand Visibility: DEMA Launches New Advertising Opportunities

 

Looking to increase your brand or business' visibility? Advertising in one of DEMA's email newsletters is the perfect solution! Our newsletters reach a large and expanding list of dive industry professionals interested in relevant industry topics. In addition to advertising in our weekly DEMAIL and monthly Public Policy Digest, you can now promote your business with these NEW advertising opportunities: DEMA Show Attendee Insider DEMA Show Exhibitor Companion Seize these invaluable opportunities to connect with DEMA Show Attendees and Exhibitors. Learn more and increase your exposure today!

LEARN MORE

You're Invited to "Decoding Congress: How Politics Shape the Dive Industry"

 

Join DEMA's President & CEO, Tom Ingram, for an engaging discussion with Emily Coyle, a seasoned Washington lobbyist with over 25 years of experience in federal policymaking. Learn how Congress does (and doesn’t) work, how politics influence policy outcomes, and their direct impact on the dive industry. Emily and Tom will also provide an update on the DIVE BOAT Act's progress and answer attendee questions. Don't miss "Decoding Congress: How Politics Shape the Dive Industry" on June 25th at 12:00 PM PDT / 3:00 PM EDT. Register in advance below and submit your questions for Emily.

REGISTER FOR WEBINAR

Nominate a Dive Business Making a Difference for the 2024 Diving Community Champion

DEMA is now accepting nominations for the 2024 Diving Community Champions Award. These annual awards recognize the good works of DEMA-Member companies and showcase their work that uses recreational diving to help their community. All DEMA-Member companies are eligible to submit a nomination to recognize other DEMA Members.

Honorees will be recognized at the Annual Membership Meeting taking place on November 20, 2024 during DEMA Show 2024 in Las Vegas, NV.

Nominations for the Diving Community Champion Awards are being accepted until July 1, 2024.

Learn more, check out our past recipients, and submit a nomination!

SUBMIT A NOMINATION

DEMA Board of Directors to Meet this Week

 DEMA’s Board of Directors will hold a video Board meeting on May 23, 2024, to discuss how the association can support and serve the industry and its members in the coming year. The Board meeting will begin by voting to approve the “consent agenda,” a Robert’s Rules of Order device used to obtain “general consent” intended to expedite approval of routine items.

The Board is provided all reports and other documents in advance of the Board meeting, including consent agenda items. This allows Board Members to study the documents in detail prior to the meeting so that the Board can spend its limited meeting time discussing forward-thinking items, policy, and strategic issues that demand its attention. For May’s meeting, consent agenda items include:

• February 2024 Board Meeting Minutes
• 2024 Q1 Financial Update & Manufacturers Fund Recap
• DEMA Membership Update
• DEMA Show 2024 Sales Update
• Consumer Demographics and Life Stage Study
• Blueprint for Growth: Retail Advertising Survey Results
• Manufacturing Committee: Expansion Update
• DEMA Show Committee Minutes
• DEMA Research Committee Minutes
• International Membership Committee Minutes

The Board will use meeting time to discuss DEMA Show-related matters, including future Show dates and venues, and security screening at DEMA Show. The Board will also discuss the latest developments with the DIVE BOAT Act and other lobbying efforts and the association’s objectives for 2025. The video meeting will conclude with the Board covering any new business or consent agenda items that may require further discussion.

More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of DEMA.org.