Wednesday, April 10, 2013

Keeping Divers Safe this Season: Dive Flag Awareness Public Service Announcement and Poster Available For DEMA Members and the Industry

DEMA and Divers Alert Network (DAN) Remind Boaters and Divers of Dive Flag Use


View & download the poster here.

As the 2013 boating season approaches, DEMA has created a new Dive Flag Awareness poster and is distributing a 30-second Public Service Announcement in an effort to increase diver safety by reminding boaters and divers of safety tips and proper dive flag etiquette. Dive Industry Professionals are encouraged to print and distribute the Dive Flag Awareness poster to local marinas and diving and boating enthusiasts as well as share them electronically with their online community. Both are part of DEMA’s ongoing campaign to encourage boaters to be more cautious when they see a dive flag and encourage divers to always use their divers-down flag.

The 30-second PSA was produced by DEMA in partnership with the Divers Alert Network (DAN), along with assistance from the National Safe Boating Council (NSBC) and the United States Coast Guard (USCG). It was created to inform divers and boaters of the proper use of a dive flag to signal that divers are in the water and boaters should maintain distance and be cautious when in proximity to a dive flag. This season DEMA has also created a 15-second version of the PSA as well as a Dive Flag Awareness poster to help spread this important and life-saving message.

“Our goal in sharing this important message is to remind both divers and boaters that they often share the same waters and in order to ensure an enjoyable experience, all must adhere to necessary safety precautions,” commented Tom Ingram, Executive Director of DEMA. “By increasing the awareness of the divers-down flag we hope to keep diving and the waterways safe for everyone this summer.”

In addition to being made available to the Industry for download and sharing, the poster and PSA’s will be promoted as a social media campaign via DEMA, Be A Diver and DiveCaching Twitter & Facebook pages for the remainder of the summer, as well as on social media sites of affiliated organizations. The Dive Flag Awareness poster is now available to viewed, shared and downloaded. Both versions of the PSA can be viewed and shared via the Be A Diver YouTube channel. All divers, boaters and Industry Professionals are encouraged to share the poster and PSA with their social media friends and followers, local diving community and local marinas to spread this important message.

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