Dive Safety Public Service Announcement (PSA) and Poster Made Available for Use Prior to Florida Lobster Mini-Season

DEMA and Divers Alert Network (DAN) Provide Safety Tips for Florida’s Lobster Mini-Season July 24-25, 2013

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As the 2013 Florida lobster mini-season approaches, DEMA has created a Lobster Mini-Season poster and is distributing a 30-second PSA in an effort to increase diver safety by reminding divers to be prepared for the upcoming mini-season. DEMA Members are encouraged to print the Lobster Mini-Season poster and to distribute it to their customers as well as share it electronically with their online community. Both the poster and PSA are part of DEMA’s ongoing campaign to encourage divers to refresh their training and maintain their equipment prior to getting back in the water.

“Our mission in creating this Lobster Season PSA is to remind divers to get prepared for the lobster mini-season, and to remind them that they should adhere to necessary safety measures, including diving with a buddy when hunting for lobsters,” commented Tom Ingram, Executive Director of DEMA. “By increasing awareness of the recommended procedures divers should take before hunting for lobsters, we hope to keep diving safe for everyone this season.”

The 30-second PSA was produced by DEMA in partnership with DAN. It was created to encourage divers to visit their local dive center to update their dive equipment and to refresh and upgrade their dive training.

In addition to being made available to the Industry for download and sharing, the poster and PSA will be promoted as a social media campaign via DEMA, Be A Diver, and DiveCaching Twitter & Facebook pages prior to and during the Lobster Mini-Season, as well as on social media sites of affiliated organizations. The poster is now available to be viewed, shared and downloaded and the PSA can be viewed and shared via the Be A Diver YouTube channel. All divers and Industry Professionals are encouraged to share the PSA with their social media friends and followers and their local diving community to spread this important message. DEMA Members can download and print the poster for their customers and stores.