**Nicole Russell Appointed to Lead Association During Ongoing CEO Search**
The Diving Equipment & Marketing Association (DEMA) today shared an update on its executive leadership transition. While the search for the Association’s next President & CEO continues, the DEMA Board of Directors is pleased to appoint Nicole Russell, CEM, as Interim CEO & President, effective immediately.
The Board remains committed to a thorough and thoughtful selection process for DEMA’s next President & CEO, as originally announced in October 2025. The appointed Search Committee is reviewing and meeting with qualified candidates and the Board expects to identify an outstanding leader who will guide DEMA into its next chapter.
In the meantime, Nicole Russell, most recently serving as Vice President, Operations, will lead the Association’s daily operations and strategic initiatives as Interim President & CEO. Russell brings deep institutional knowledge, proven leadership, and strong operational expertise to this role, ensuring continuity and stability across DEMA’s member services and industry support programs.
“On behalf of the Board of Directors, we are confident in Nicole’s ability to lead the organization during this transitional period,” said Dan Orr, Board Chair of DEMA. “Her deep understanding of our mission, coupled with her commitment to the diving industry and our members, makes her exceptionally well-suited to lead the Association while the search for our next President & CEO continues.”
Russell added, “I am honored to serve as Interim CEO & President during this important time for DEMA. Our focus remains on delivering value to members, supporting our industry partners, and ensuring a smooth leadership transition.”
The Board will continue its executive search process and plans to share further updates with the industry as they become available.
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